Businesses have studied woman 's insecurities and weaknesses to make it easier to sell their products, becoming desperate to be a certain way and obtain what is trending in that precise moment. Advertisements market weight reduction as they present models with anorexia as they paint the paradigm of ideal beauty. Young women tend to be affected by culture and culture is defined and presented by media. For example, we’ve got victoria secret models. Many girls dream of becoming a Victoria 's secret angel as society has classified them to being beautiful and having the perfect body many girls envy. They walk down the runway showing so much confidence using their lingerie and a pair of wings. After watching these runways many girls are influenced by them feeling like they are not good enough so they start loosing weight so they could look that way. They think these are the kind of women men dream to date or meet which brings up another reason for wanting to be an “angel”. It created such a contradiction as well as a problem for parents because it causes many problems like depression, low self-esteem and body image dissatisfaction. How is our definition of 'beauty ' defined by the media? another example is victoria secret models in magazine advertisements, even these models have been manipulated by experts. One editing tool commonly used by advertisers is Adobe Photoshop. In fact, people use the verb 'to photoshop ' in everyday speech, meaning to retouch or artificially 'enhance ' an image using computer software. Does Photoshop give us a distorted understanding of reality? In Jean Killbourne 's film Killing Us Softly, she argues that only 5% of women have the body type portrayed by most of the fashion magazines as mentioned before with these models. Models are outraged by what airbrushes do to their images. Part of becoming media savvy includes the ability to see past
Businesses have studied woman 's insecurities and weaknesses to make it easier to sell their products, becoming desperate to be a certain way and obtain what is trending in that precise moment. Advertisements market weight reduction as they present models with anorexia as they paint the paradigm of ideal beauty. Young women tend to be affected by culture and culture is defined and presented by media. For example, we’ve got victoria secret models. Many girls dream of becoming a Victoria 's secret angel as society has classified them to being beautiful and having the perfect body many girls envy. They walk down the runway showing so much confidence using their lingerie and a pair of wings. After watching these runways many girls are influenced by them feeling like they are not good enough so they start loosing weight so they could look that way. They think these are the kind of women men dream to date or meet which brings up another reason for wanting to be an “angel”. It created such a contradiction as well as a problem for parents because it causes many problems like depression, low self-esteem and body image dissatisfaction. How is our definition of 'beauty ' defined by the media? another example is victoria secret models in magazine advertisements, even these models have been manipulated by experts. One editing tool commonly used by advertisers is Adobe Photoshop. In fact, people use the verb 'to photoshop ' in everyday speech, meaning to retouch or artificially 'enhance ' an image using computer software. Does Photoshop give us a distorted understanding of reality? In Jean Killbourne 's film Killing Us Softly, she argues that only 5% of women have the body type portrayed by most of the fashion magazines as mentioned before with these models. Models are outraged by what airbrushes do to their images. Part of becoming media savvy includes the ability to see past