Recently more musicians have come out with their own headphone line. The two most recent are rappers 50 Cent and Ludacris. You also have the old competitors as well, such as Sony and Bose. Many of these companies are trying to break into the market where as some are already established. Bose and Sony, as stated before, have noise cancelling headphones in the market at a better quality and a lower price. However, they don’t do as much marketing for these product because they’re not their main focus. The other newly created lines of headphones will have problems getting into the market because there are already so many players in the market. Also there are smaller shares of the market to get and fewer people to get loyal to the brand. If Beats can keep up the marketing plan it has and finds some way to lower the price of their headphones there will be no way that they cannot take over the market and keep a majority of the market
Recently more musicians have come out with their own headphone line. The two most recent are rappers 50 Cent and Ludacris. You also have the old competitors as well, such as Sony and Bose. Many of these companies are trying to break into the market where as some are already established. Bose and Sony, as stated before, have noise cancelling headphones in the market at a better quality and a lower price. However, they don’t do as much marketing for these product because they’re not their main focus. The other newly created lines of headphones will have problems getting into the market because there are already so many players in the market. Also there are smaller shares of the market to get and fewer people to get loyal to the brand. If Beats can keep up the marketing plan it has and finds some way to lower the price of their headphones there will be no way that they cannot take over the market and keep a majority of the market