For this ad by Beats by Dre, what drew my attention was the company’s thumbnail with Pinocchio. The song they chose was strategically picked to send a message about their product. To gain attention, the business brought together a wide range of celebrities (many of which I do not know) to promote their product. Since many of the personalities seem to be quite new, one could say that their target audience were younger and middle-aged individuals. Beats by Dre attempts to illustrate how their product has been modernized to create an innovative way to listen to music, make phone calls, etc. with headphones. Like previous ads, the company also tries to emphasize the superior sound quality of their product which is obviously a biased opinion, but
