Beatbox Beverages Case Summary

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BeatBox Beverages

After reading the BeatBox Beverages (B3) business plan, I would not invest into BeatBox Beverages. The principal motives associated with my decision are:
• The unsatisfactory customer problem/pain addressed by BeatBox Beverages.
• Intense competitor landscape in the target market.
• Fussy Key performance indicators like the “efficiency Score ratio”
The leading reason for not investing on B3 is the weak customer pain addressed by the BeatBox Beverages, since B3 goal is to deliver cheap alcohol drinks to the millennial population. The existing alcohol beverage companies are already addressing the described pain, and exploiting the target market with ongoing products (ex Bud Light Lime-a-Rita). B3 current plan did not presented

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