Subliminal messages are found in most advertisements seen on a daily basis. The DKNY ad “Be Delicious” uses Chanel Iman, a recognizable model, to lure in consumers and to send a deeper message. DKNY presents Iman posing with an apple in her hand as if she were eating it, surrounded by a green lush environment representing a garden full of apples and bushes. This makes a connection with the story of Adam and Eve. By taking a bite of that apple, in reality by using the fragrance, the perception of the consumer will be changed into someone who is desired and full of sin. Iman looking directly at the camera in a provocative way easily seduces the audience. With her innocent but naughty look, the audience is captivated into her beauty. Sexualizing
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DKNY already has a reputation of being a famous fashion company that has a collection dedicated to fragrances. Ethos, one of the rhetorical strategies used, is how one can convince someone of having credibility. DNKY Promotes the fragrance with their logo on the ad, automatically giving the buyer a hint that the product could be good. Also, by catching the consumer’s attention to think that their fragrance is better than other brands because of their credibility, is how ethos was used. Consumers can also get feedback by using a model, making them think if she likes the fragrance and promotes it, then the fragrance must be good. Another strategy used in the “be delicious” ad is logos, which is when one persuades an audience by trying to convince them with reason and logic. By pretending the fragrance could change how the world perceives a person and how women would be delicious just by wearing the product is how they encourage the public to buy it. In addition, pathos convinces the audience by targeting their emotions. This rhetorical strategy can be seen by how they play with women’s emotions towards being sexy and seductive. DNKY lets women know that Iman’s beauty has an effect on men and makes a difference in this world, making buyers think with beauty they can achieve more and the “be delicious” fragrance is the key they are looking
DKNY already has a reputation of being a famous fashion company that has a collection dedicated to fragrances. Ethos, one of the rhetorical strategies used, is how one can convince someone of having credibility. DNKY Promotes the fragrance with their logo on the ad, automatically giving the buyer a hint that the product could be good. Also, by catching the consumer’s attention to think that their fragrance is better than other brands because of their credibility, is how ethos was used. Consumers can also get feedback by using a model, making them think if she likes the fragrance and promotes it, then the fragrance must be good. Another strategy used in the “be delicious” ad is logos, which is when one persuades an audience by trying to convince them with reason and logic. By pretending the fragrance could change how the world perceives a person and how women would be delicious just by wearing the product is how they encourage the public to buy it. In addition, pathos convinces the audience by targeting their emotions. This rhetorical strategy can be seen by how they play with women’s emotions towards being sexy and seductive. DNKY lets women know that Iman’s beauty has an effect on men and makes a difference in this world, making buyers think with beauty they can achieve more and the “be delicious” fragrance is the key they are looking