Baylor Athletic Team Case Study

I. Issue Description & Goals The Baylor Athletic Department has made it a priority in recent years to grow its’ relationship with the Waco community. The department has created incentives for athletic teams to organize more community events and complete more service hours than other teams. In hopes to inspire teams to be more active in the community, the department has created a reward system called the Family Cup, which will provide prizes for the athletes of the winning team. The Baylor Men’s Tennis team wants to be a leader for this new initiative by continuing to get service hours through the community service events already in place and creating an event that will bring Waco residents to campus. Although the program has organized social events with member of the Baylor community in the past, it hasn’t been successful in establishing strong relationships between the team and members of the Waco community. Not only does the tennis program want to organize more events for the sake of winning the Family Cup, but also to meet the teams’ other needs. Particularly, the …show more content…
Coach Knoll specifically wanted the participants to be business people from Waco, not people that work for Baylor. With the events in the past the program has done a better job gaining support from the Baylor community, but this event was created to expand that support to the larger Waco community. After doing some research on business leaders in Waco I came across the Waco Chamber of Commerce (also known as the Greater Waco Chamber). This group has hundreds of members that are business people in Waco and have had a lot of leadership roles in the community. As stated earlier, finding leaders in the community to be participants in the event was critical to achieving some of the goals set by the