Bayless Fish Foods Case Study

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Bayless Fish Food, owned by David Bayless, is located in Southeast Ohio. A professor at Ohio University, Bayless specializes in biological, chemical, and mechanical engineering. Bayless has also directed more than $15 million in research from the U.S. Department of Energy, U.S. Environmental Protection Agency, and other organizations as a principal investigator. He also holds several licensed patents and launched one start-up company.
This project centers around a mobile bio reactor that generates clean algae from algae bloom polluted water, caused by an excess of fertilizer. Our company was inspired by a desire to clean up pollution, while producing a clean, organic product that could be given back to local fish farms, feeding the animals that were once threatened by the toxic algae blooms. Our portable bioreactor will convert fertilizer polluted water into clean
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Chlorella Algae feed would serve as a more protein-dense alternative, requiring less fish meal per pound. By providing these farmers with a feed that would require less quantity, Bayless Fish Food could help reduce a feeding cost that can currently account for as much as 11.6% of fish farm sales. Additionally, serving fish Bayless Fish Food’s all-natural, healthy feed would lead to a higher quality product, which in turn would allow fish farmer’s to sell their differentiated product at a higher price.
Our initial client base would consist of Ohio fish farmers, whose average annual sales are over $670,000. This number has been declining since 2013, validating the need for a differentiated product in Ohio’s fish farm industry. While national fish farms receive 11.3% of sales as net profit, Ohio farms receive 14% (Bizminer). Since Ohio fish farms are more profitable, they have more room for a potential risk and would serve as the ideal

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