Bayerische Motoren Werke AG: BMW Company Analysis

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Bayerische Motoren Werke AG (BMW) is a luxury vehicles and engine manufacturing company from Munich, Germany, founded in 1916. BMW develop and produce electric cars and BMW motorcar. It owns Mini cars and Polls-Royce Motor Cars parent company. BMW is one of the most luxury and quality vehicles in the world. BMW has 122,244 of employees currently working in BMW worldwide, 4,700 apprentices and 115 numbers of nationalities working together in Germany the head quarter. The major competitor of BMW is Audi and Mercedes-Benz with the same concept of luxury vehicles and exclusive brand image. Audi is technology focus and Mercedes-Benz is performance based. BMW had the core factors in order to be the leader of Germany vehicles factory leader is based …show more content…
Under the education of philosophy, BMW focus on the mobility and sustainability by test and experiments that giving a change to the junior to experience the lifecycle of a car;
In the community side, BMW group promote the intercultural gathering and giving a change for them to share experience. The district project Lifetalk giving a change for the unaccompanied refugees and younger a platform to learn and exchange experience to each other. The final outcome brings most of the participant an idea of job profiles for their future life. In the continued 2016, BMW group organize the chance of factory tours and workshop of younger receive insight in the BMW international business;
In the arts side, BMW group and United Nation cooperates the “Alliance of Civilizations” (UNAOC) into a close partnership and welcoming intercultural innovation. The Award idea based of increase the efforts in bridging cultural and religious gaps between people and promoting social peace in multicultural societies. In present year 2016, the blessing basket project from United States of America has win the award under their concept of peace begins with human connection. Artisan&You ® The world’s largest artisan engagement technology promote the breaking down of stereotyping of race, religion, gender and chance of people meet each other’s family member like mother
…show more content…
The outcome makes the family of owner and founder very rich in business benefit. It builds a negative image of BMW business in not ethical activity based on the historical issues in Second World War. In present, BMW giving a high then average salary to the employee of average 50,000 dollars annually for basic engineer position. In addition, BMW group has social benefits for example personalized retirement models, health and accident insurance and reward for exceptional performance. BMW aim to balance their employee work and their family life, increase the quality of working environment and protect of their health in industry.
On the other hand, reflecting from the slave labor and condition in Nazi era. BMW promote cultural diversity and equal opportunities to the employee. They care about employee’s uniqueness and individuality is the potential growth in the company.BMW strongly believes that diversity is the hidden key of every employee according to their talents, experience and expertise. It wills a study of understanding of different customer and demand around the world. They aim to hire more multicultural management level employee in the

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