Bay Back Battery Simulation

Improved Essays
Show More
In the Bay Back Battery Simulation, I was tasked to use strategic innovation to earn profits for the division of the consumer electronics manufacturer. As the President of Back Bay Battery, Inc., I was responsible for distributing funds for two types of batteries produced by the firm. Nickel Metal Hydride (NiMH) accounted for 80% of revenue for the firm while Ultracapacitor batteries (UC) only made up 20% revenue (Christensen & Shih, 2012). The company primary products covered portable power tools, two-way radios, and portable power packs. During the first run of the simulation, I responded to changes in competition and demand by allocation resources toward R&D. I utilized financial reports in the decision making process to allocate funds

Related Documents

  • Improved Essays

    Gander Mountain Bicycle Company Case Study
    • 912 Words
    • 4 Pages

    Gander Mountain Bicycle Company Case Study

    The founders do not plan to sell the product directly to consumers, so they are currently beginning to reach out to businesses that would be potential distributers of the product. The firm would ultimately like to form a partnership with an outdoor sporting store such as REI, Gander Mountain, Cabela’s, or Eastern Mountain Sports. This would be the best way to reach the target market of consumers age 18-35 who are active campers and hikers. Additionally, being placed in an outdoor sporting goods store delivers the message the brand hopes to send, as it is being marketed as a product specifically for this demographic. There is additionally a possibility that a partnership could be beneficial as many of these companies have shipping materials…

    • 912 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Xacc/280 Week 4
    • 629 Words
    • 3 Pages

    Xacc/280 Week 4

    Decisions for Year 3 were more challenging, I think this is so because I now have a total understanding of the simulation. I found that it is difficult to make all the ideal choices because my budget may not allow it. The organizational stakeholders decision I selected initiate a full audit of the supply chain of all K-Tai, Inc.’s consumer electronic products. I feel that the issue presented was worthy of investigation and that the best place to begin would be an audit to confirm if the company was currently using any of the conflict materials.…

    • 629 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Hrm 531 Week 3 Individual Assignment
    • 372 Words
    • 2 Pages

    Hrm 531 Week 3 Individual Assignment

    Grant Enterprises is considering an opportunity cost, “where one will choose one alternative over another and are relevant costs for decision-making purposes” (Sawyer, Jackson & Jenkins, 2013, p. 10). What elements will management need to consider to make a relevant decision about a new product? Marketing could survey the marketplace to get a fill for how a new product could be received. This data would be useful in determining a possible price; manufacturer suggested retail price range, discounts for volume purchases and acceptance and likely demand. Marketing will need to understand the products general deign and function to provide a marketing campaign portfolio, ultimately providing the material needed by the sales department.…

    • 372 Words
    • 2 Pages
    Improved Essays
    Read More
  • Improved Essays

    General Motors Counterproductive Approach
    • 364 Words
    • 2 Pages

    General Motors Counterproductive Approach

    General Motors (GM) operates in a customer-centric atmosphere. Since GM’s bankruptcy and recall efforts, the company has been very sensitive about their customer base. GM indicates that they “are passionate about earning customers for life” (GM, 2015). In addition, GM suggests there team shares the same enthusiasm for “customers and a competitive spirit that drives us to excellence” (GM, 2015). According to GM (2015), this means that we are committed to delivering vehicles with compelling designs, flawless quality and reliability, and leading safety, fuel economy and infotainment features.…

    • 364 Words
    • 2 Pages
    Improved Essays
    Read More
  • Decent Essays

    Simulation Batts Research Paper
    • 549 Words
    • 3 Pages

    Simulation Batts Research Paper

    Several types of Insulation Batts Adelaide are there, and a professional in the insulation industry can tell you which type is the best for your home. Each type of batts comes with advantages and disadvantages. In this article, I am not going to talk about other insulation options such as loose-fill/blown-in, foam or rigid board, and reflective. Insulation Batts Adelaide and roll insulation: Blanket insulation is another name given for batts.…

    • 549 Words
    • 3 Pages
    Decent Essays
    Read More
  • Decent Essays

    Duke Energy Vs Duke Energy
    • 143 Words
    • 1 Pages

    Duke Energy Vs Duke Energy

    Overall, this article shows how the decision of a company, in an attempt to save money, can negatively affect their consumers. Like any other company’s business point of view, Duke Energy measure their costs with their benefits, and conclude that the closure of the plant CR3 was their best option. In a business viewpoint Duke made the right decision, considering the $835 million received from the Nuclear Electric Insurance Limited wouldn’t cover the cost ($1.2 billion) of a new plant, excluding the maintenance and workers cost. However, from a consumer’s viewpoint, Progress Energy’s recklessness along with Duke Energy’s decision making, will cost 600 workers to be unemployed, $1.3 billion loss in Crystal River’s upgrade project, of which Duke…

    • 143 Words
    • 1 Pages
    Decent Essays
    Read More
  • Improved Essays

    Alan Mccollough Case Analysis
    • 419 Words
    • 2 Pages

    Alan Mccollough Case Analysis

    As newly elected Circuit City CEO Alan McCollough sat on his back porch on a summer evening in early August 2000, drinking a fresh glass of iced tea and wearing his favorite Saluki tshirt, he pondered the tough decision ahead regarding his company’s involvement in the appliance business. He knew that Circuit City had been selling appliances nearly since its inception in 1959, but Lowe’s and The Home Depot were hot on the company’s trail, threatening to take its place in the appliance retail market. McCollough knew that despite Circuit City’s standing as the second largest appliance retailer next to Sears just the year prior, the company could realize big savings in warehouse storage and delivery costs by exiting the appliance business. He had an important decision to make, and soon. So, he weighed the pros and cons.…

    • 419 Words
    • 2 Pages
    Improved Essays
    Read More
  • Great Essays

    Analysis Of Hp's Expansion Into The Australian Juice Industry
    • 1887 Words
    • 8 Pages

    Analysis Of Hp's Expansion Into The Australian Juice Industry

    The incorporation of the concentrate in their juice offerings, will form HP’s competitive advantage as other competitors such as Boost Juice offer other premium additions to their product (Tonkin 2016, p. 7). The perceived ‘reputation’ of HP from customers will be a valuable asset and more sustainable in the long term (Carter and Ruefli cited in Banker, Mashruwala and Tripathy 2014, p. 876). However, this method is Miller and Dess (1993) discusses the disadvantages of value-adding and highlights the need to invest in less dynamic business components such as perception and value which they argue as unstable. As businesses such as HP finance heavily on activities such as research and development of the product, this highlights the increasing risks as consumer preferences are dynamic. Crawford (cited in Banker, Mashruwala and Tripathy 2014, p. 877) further illustrates the prospective risks involved estimating how 80% of new goods fail to gain traction.…

    • 1887 Words
    • 8 Pages
    Great Essays
    Read More
  • Improved Essays

    Dow Corning Essay
    • 1695 Words
    • 7 Pages

    Dow Corning Essay

    BMT300- Case Analysis Name: Charandeep Singh Identification of Problem(s): There are many problems that Dow Corning is faced with as a company throughout the case reading. Many of which may seem impossible to overcome at first but every problem has a solution. The first issue Dow Corning may face is the possibility of the Xaimeter model cannibalizing their existing business. This is the result of the brand solely focussing on the product itself and because it offered to consumers who know what they want without additional services. Consumers do not want to pay extra for services they do not require thus, eliminating their first brand entirely.…

    • 1695 Words
    • 7 Pages
    Improved Essays
    Read More
  • Improved Essays

    Dell Case Study Analysis
    • 950 Words
    • 4 Pages

    Dell Case Study Analysis

    According to Thomke, Krishnan, & Nimgade (1999), in 1983, Michael Dell started buying and assembling the components to build personal computers. He then started selling the personal computers to local business. The computers used latest technologies at lower costs which proved to be a competitive advantage against its competitors. By 1992, it was one of the Fortune 500 companies. However, by 1993, as the market for portable devices was booming, Dell computer was not able to provide sustainable portables to its customers.…

    • 950 Words
    • 4 Pages
    Improved Essays
    Read More
  • Superior Essays

    Strategy Implication Essay
    • 1534 Words
    • 7 Pages

    Strategy Implication Essay

    Aforementioned, it can be in the best interests of the strategist to identify competitor strengths prior to their formulation possibly by looking into the competitor opportunities. Failing to do this will often result in companies being compelled to take a wait-and-see approach due to competitors gaining market advantage with innovative products - as noted in the Dyson case. Ofek E and Wathieu L (2010) highlight that failing to keep up with competitor opportunities and strengths can result in lost profit opportunities or wasteful investments in R&D (Ofek and Wathieu, 2010). Furthermore, companies who enter the market late are also at a disadvantage due to having less established economies of scale than…

    • 1534 Words
    • 7 Pages
    Superior Essays
    Read More
  • Improved Essays

    Rayovac Swot Analysis
    • 894 Words
    • 4 Pages

    Rayovac Swot Analysis

    Rayovac as a company are the third largest battery manufacturer in the world. They sell various types and styles of batteries. The batteries are sold throughout the world and they have made great strides in terms of gaining more of the market share. They have positioned themselves as the ''value brand''. In terms of Bob Falconi he has 27 years experience in the battery industry.…

    • 894 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    EV1 Case Study
    • 897 Words
    • 4 Pages

    EV1 Case Study

    General Motors introduced the EV1 in 1996, after over 30 years of testing and exploration. The EV1 was a battery powered vehicle, called the Chevrolet Electovair. The vehicle was principally announced to fulfill the California zero-emissions decree. However, when state guidelines reformed, General Motors allowed their customer leases elapse and terminated manufacturing the EV1 2003.…

    • 897 Words
    • 4 Pages
    Improved Essays
    Read More
  • Great Essays

    Tesla's Strategic Decisions
    • 1161 Words
    • 5 Pages

    Tesla's Strategic Decisions

    GLOBAL STRATEGIC MANAGEMENT: TESLA CASE STUDY CHERRIANNE SCOTT (4324333) What are the key Elements of Tesla Motor's Strategic Decisions? The key element of Tesla Motor’s strategic decision is that they are the driving force behind technology and product development and a prime innovator for electrical vehicles. For decades, Tesla have been investing a large share of their earnings towards research and development in order to develop car models and technologies that were more affordable for their customers and to gain a competitive edge over their competitors. The following are strategies that Tesla Motor uses in all its functional areas:  Human Resource: Human resource is also a key objective in Tesla’s strategic decision.…

    • 1161 Words
    • 5 Pages
    Great Essays
    Read More
  • Superior Essays

    Tesla Core Competencies
    • 1392 Words
    • 6 Pages

    Tesla Core Competencies

    Tesla Motors Inc. Formed as a legal corporation, Tesla Motors, Inc. was founded on July 1, 2003 which designs, produces, and sells vehicles which are empowered by the use of electricity, and not the usual vehicles which are gasoline-empowered (Reuters n.d.). The group of engineers in Silicon Valley who founded Tesla Motors, Inc. wanted to prove that electric cars are way better than cars which are powered by gasoline (Tesla 2015). The company further designs, produces, and sells components of electric vehicle power train to other manufacturers (Reuters n.d.). It is through the use of energy management technologies and manufacturing processes that those stationary energy storage products are produced (Reuters n.d.). Such produces are used…

    • 1392 Words
    • 6 Pages
    Superior Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings