Batik PEST Analysis

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As a conclusion, we believe there is a possibility to introduce batik for entering the market in Dubai. According to HNA Global Resources director Husna Amin, she states she was distributing their batik kaftans in Sydney, Melbourne and Perth next month and in Dubai, and Doha in Qatar by December. (The Star, 10 May 2014). From this statement, we can see that there is possibility for batik products in overseas market like Dubai. If there is no substantial revenue and potential market for batik, she won’t distribute batik products to those overseas countries. Therefore, My Batik Village Company can consider distributing their batik products to Dubai. The PEST analysis for Dubai is we will refer Dubai’s political, economic, social and technology …show more content…
On the other hand, women are wears a black abaya which a long, loose black robe that opens from the front. We can apply batik into their traditional dress code to make it look more fashion and colorful. The most unique part for our batik is the consumers can deigned their own batik clothes as they can choose their favorite colors, batik graphics even though pattern of their clothes. Dubai had served by over 120 shipping lines. It also linked via 85 airlines to over 130 global destinations. Therefore, it was very convenient for us to export our batik to …show more content…
There is strictly formal business attire in Dubai and their working weeks proceeds from Saturday to Wednesday with the working day starting at 8.00 a.m. to 1.00 p.m. and from 4.00 p.m. to 7.00 p.m. In Dubai, when addressing someone, people must be recognized using the correct title. It was necessary to provide business card and handshakes are always used right hands. We must remember never correcting anyone in front of others, otherwise it will cause us lose the business with them. Besides, peoples should follow the regulation which included in United Arab Emirates is “Prohibited and Restricted”, “Common Customs Law of the Gulf Cooperation Council (GCC) States”, “Inspection Procedures at the Gold Office” and “Transit and Transshipment”. We must respect and follow the custom and regulations in Dubai in order to make sure our business being smooth and success in

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