Bass Pro Shop is a category killer. A category killer is a very large specialty store that concentrates on a major product category and competes on the basis of low prices and product availability. The major product for Bass Pro would be outdoor products. They carry tens of thousands of items for fishing, camping, hunting, and other outdoor sports.
The retail positioning for Bass Pro is unique because not many retail stores can say they also serve as theme parks, summer camps and community centers in their regions. There are more than 100 Bass Pro Shops in North America. Each store has décor that is customized to fit the store’s location or to meet the needs of customers. The world’s largest Bass Pro is located in Memphis, TN features the
The retail positioning for Bass Pro is unique because not many retail stores can say they also serve as theme parks, summer camps and community centers in their regions. There are more than 100 Bass Pro Shops in North America. Each store has décor that is customized to fit the store’s location or to meet the needs of customers. The world’s largest Bass Pro is located in Memphis, TN features the