Essay on Basketball And The Basketball Market

2074 Words Oct 3rd, 2016 9 Pages
The basketball sneaker market holds great importance to basketball players and fans and is an important part of the footwear market. A rough size of the basketball footwear market can be determined by the total market revenue divided by the average price of basketball sneakers to find the approximate number of units sold in a year. In 2016, the basketball footwear market in Canada reached a total revenue of $140 million (Hutchins, 2016). In the current market range from companies such $190. The total market revenue $140 million divided by the average price of basketball shoes equals an approximate of 740, 000 units sold within this year.
The major segments of the basketball footwear market in Canada are basketball players and enthusiasts that range from youth to adults that are either basketball players, fans, or both. Sneakers are segmented based on different positions in basketball. Consumers who play basketball are segmented based on the position they play: (1) guards require speed (2) centres require strength and (3) forward players require both. (Brauner, Zwinzscher, & Sterzing, 2012). The basketball sneaker market shows signs of growth. A sign that shows growth in Canada is the increase in the previous market size of $85 million in 2012, and its current market size of $140 million in 2016, an increase of 64% increase in the market (Hutchins, 2016). The segments that are growing within Canada are the fans and youth, indicated by the growth in basketball viewership…

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