Barstool Sports is a retailer because they sell directly to the consumers and the sales from retailing are how they make money, along with ad revenue. They have a set target which is 18-24 year old college students and they do not stray from this. All of their content is based on this, thus their sales come from this. Barstool stays with the price policy, due to the fact that their prices are in match with what their target audience will typically pay. The T-shirts range from $20- $45, this is a typical price range considering they are branded T-shirts (AJ). If, Barstool had to be labeled for price decision, it would be everyday low price because they charge the same price, they offer discounts but it is not constantly, it is spontaneously.
