Barry Goldwater's Re-Election Campaign Analysis

For your upcoming re-election campaign of Barry Goldwater to be successful, we need to come up with a plan to placate voter concerns about Senator Goldwater’s health and age. This Campaign is coming at the perfect time with President Carter so underwhelming in office and such a charismatic upcoming Republican presidential candidate like Reagan, we believe that Republican voters will come out of the woodwork in higher numbers. Due to this prediction my team and I have done a poll and based on the data we’ve collected, below is my plan to help get Senator Goldwater re-elected. We were excited to see that voters do not think that age and health are too much of a concern on its own, which is a positive because that means we only need to worry about diverting their attention away from the candidates lackluster attendance in the senate in his last term. The poll showed us that Arizona constituents feel that regular strong attendance is a key in order for a senator to be doing well so we need to steer the attention away from Goldwater’s attendance record to his stances on popular voter concerns as …show more content…
This is the second largest county in the state and right now most of the voters seem to be undecided and mostly feel that a positive aspect of Goldwater is that he is strong and outspoken. We need to play on those characteristics so I would propose that we run a couple of radio advertising campaigns instead of TV advertising. My reasons for this are that without a doubt more people have access to a radio and two this allows Senator Goldwater to keep intact his strong and outspoken personalities without risking being seen as older and frail like he might be if seen on TV. It is very important that we successfully manage the image that we put forth of Senator Goldwater because this will help us combat his bad senate session attendance