Case Study: Barnes & Noble

Improved Essays
“Barnes & Noble, Inc. (NYSE: BKS) is the world’s largest bookseller and a leading retailer of content, digital media and educational products. The Company operates 632 Barnes & Noble bookstores in 50 states (as of July 29, 2017), and one of the Web’s premier e-commerce sites, BN.com. Our Nook Digital business offers a lineup of popular NOOK® tablets and eReaders and an expansive collection of digital reading content through the NOOK Store®”.
William Barnes and G. Clifford Noble opened the Barnes & Noble flagship store on Fifth Avenue at 18th Street in New York City. Some time after they passed away, Leonard Riggio obtained that store. Mr. Riggio got into the bookselling business when he attended NYU in the 1960’s. He worked as a clerk in his
…show more content…
They also plan on adding services such as a fire pit and a bocce court. They will start off with four stores, and if they do well, they will expand. The objective of this is to drive traffic to the store and keep customers in the store longer. For the past couple of years, Barnes & Noble has not been doing well and was pushed to change its business model. The graph attached shows that the Barnes & Noble stock has really been going down since mid 2015 which verifies that they needed a new business …show more content…
The reason for this is their competition with Amazon. Amazon released the Kindle in 2007 while the Nook was released in 2009. Amazon really sparked the market for e-readers. In 2016, it was reported that the Nook store has less than 4 million e-books available while the Kindle has just under 5 million. I think this area could use a strategy change. Barnes & Noble should needs to make the Nook easier to use. A way to entice customers to leave Kindle for Nook is to have an option where if you buy a hard copy of a book in store or online, you can automatically get the Nook version for free. When people go on vacation, they don’t always want to pack physical books but may want to re-read a book they had bought in a hard copy. This may help raise the price in stocks which means the company is doing

Related Documents

  • Improved Essays

    Case Study: Nordstrom

    • 841 Words
    • 4 Pages

    Retailers play a very important role in delivering products and services to the final consumers. Within this this role, retailers must possess the ability to target a segment of the market through different product offerings and product differentiation. By looking at Nordstrom’s marketing mix and specifically product, customer service, and store design, one can see how they utilize different strategies to create competitive advantages within the market. Nordstrom, as a high-end department store, chooses to carry a smaller product line with a wide assortment of high end merchandise.…

    • 841 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Sara Waseem Student ID: 26620167 Group: 04 Study Guide Questions Chapter 1 Question : Imagine that you are returning merchandise to a large department store. The value of the merchandise is $500.…

    • 454 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    The article, “Barnes & Noble has been destroyed by Amazon” discusses how Barnes and Noble has been losing money over the past few years and the role that Amazon has played in its difficulties. Barnes and Noble’s sales have recently fallen again while its long term debt has tripled over the past year. Along with all of this, shares in the company have plummeted dramatically. It has struggled to keep up with Amazon, as its Nook e-reader, has not been successful and its online sales have dropped. In addition Barnes and Noble has had four different CEOs in five years which has made the company even more shaky and less likely to be able to recover.…

    • 370 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Sprouts Swot Analysis

    • 618 Words
    • 3 Pages

    Sprouts Farmers Market: A Few Smart Reasons to Invest Sprouts Farmers Market (SFM) is following a compact business strategy. Its stores are smaller than a typical supermarket focusing on fresh food, produce, healthy food, and vitamin supplements. Sprouts Farmers continues to be well-positioned for today’s growing number of health conscious consumers who are looking to eat healthier at affordable prices. Sprouts proves that eating healthy can be affordable.…

    • 618 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    The amount of revenue is from April 30th,2015. The Barnes and Noble Company is located in in New York, NY and operates approximately 640 retail Book Stores. They also have about 33,000 full-time and part-time employees,…

    • 1050 Words
    • 4 Pages
    Superior Essays
  • Great Essays

    This is rather logical and correlates to the age group frequenting the academic libraries, the echo boomer generation who is more than likely their current audience seems to prefer an electronic formats to paper books. However this means trouble for the library staff to keep up with the changing times and formats. It is beneficial to look at the numbers coming from these academic facilities so that we can possibly learn how to integrate some of these tactics and assist the other variations of the library. One of the factors seems to be pricing of the e Readers, in a poll created by Forrester Research most people refused to buy an e reader that was over one hundred dollars. However the Kindle unit price dropped from about $350 in 2008 to $253 in 2010, but also accounted for an estimated 4.4 percent of Amazon’s total sales in 2010 ($27.5 million).11 Consider if the price were to drop to $100 - the barrier point reported in 2009.…

    • 1503 Words
    • 7 Pages
    Great Essays
  • Superior Essays

    Case Study Of Kohl's Store

    • 1698 Words
    • 7 Pages

    $215 later You go into a store intending to buy an outfit, $215 and two hours later you come out with a new Kohl’s charge card, three new outfits including shoes, a waffle maker, and popcorn popper. Then you’re sitting there asking yourself how you let this happen, I’m here to tell you this isn’t not your fault, we all get sucked into the black hole of consumption. Stores do everything with a purpose; nothing is ever meaning less, their location, design, layout, promotions…ect is all done internally in hopes of encourage consumption out of its customers. A stores exterior is extremely important because that is what costumers first see and it is a perfect place to showcase important promotions the store wants customers to know.…

    • 1698 Words
    • 7 Pages
    Superior Essays
  • Decent Essays

    Hae was buried in Leakin Park in Baltimore, Maryland. A man named Mr. S pulled over to pee and walked 127 ft from Franklintown Rd into the park where he spotted hair sticking up from the ground where Hae was buried. The evidence found at the scene were nineteen shell casings on both sides of the Franklintown Rd, 2 Blockbuster cases were found on the other side of the road, a rolled condom and a condom wrapper was found, tire impression cast were seen at the scene, a feather, rope, liquor bottle were near her body,and a piece of human hair and fibers were found under Hae's body.…

    • 108 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    JC Penney's Case Study

    • 331 Words
    • 2 Pages

    After shuttering its catalog business and spending the last few years focused on driving sales via a multitude of promotions, sales, and featuring exclusive brands, longtime retail giant JC Penney has lost its competitive advantage and is in desperate need of transformation (Kinicki & Williams, 2013). Despite having 590 separate sales last year Penney’s was unable to drive sufficient sales traffic in their stores or over the internet (Kinicki & Williams, 2013). As a result, Penney’s same store year over year sales increased a meager 0.7%, whereas competitors like Macy’s achieved 5.4% growth during the same period (Kinicki & Williams, 2013). Moreover, Penney’s was forced to sell approximately 75% of its merchandise at a discount of 50% or…

    • 331 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    With the help of Leonard Riggio, Barnes and Noble is a “Specialty Retailer” “specializing in publishing and retail of books.” It took a “century” and “four decades” to get Barnes and Noble “into the bookselling giant that it is today.” Barnes and Noble sells “books, eBooks, magazines, toys, games, music, DVD and Blu-ray, and related products.”…

    • 1184 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    The publishing industry is only a portion of the entire printing industry; thus, the book publishing industry largely affects the book printing economy. According to IBIS World, “the Canadian Book Publishing industry experienced moderate and consistent declines during the five years to 2016” (2016). Industry revenue is forecasted to decline at a rate of 4.4%. There has been a decrease in print book sales, but electronic books (e-books) have begun to increase; therefore, publishers are seeking to increase revenue through e-book sales. “20% of [Canadian] book-buyers reported buying one or more e-books over the year… the United States reported figures closer to 30% over the same year” (IBIS World, 2016).…

    • 638 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Target and Starbucks operate in different markets and sell different products, but their shared values can be somewhat overlooked. Target, a retail chain, offers home goods, clothes, electronics, and groceries. By contrast, Starbucks is a coffee chain found across the world. However, their shared commitment to doing business ethically, legally, and to their best ability is why Starbucks can be found in many Targets. In fact, Target’s code of conduct explicitly states its “commitment to doing business ethically and legally means that we will only work with vendors and suppliers who share the same commitment.”…

    • 736 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Case Study Of Toys R Us

    • 1082 Words
    • 4 Pages

    II. INTRODUCTION A. Description of the Business The mission of Toys R Us is to bring joy into the lives of its customers. Established in Washington D.C in 1948 by Charles Lazarus, a man who dreamed of turning a world full of toys for children into a reality, Toys R Us was originally a baby furniture store. As his business grew Lazarus discovered new ways to satisfy his customers by introducing infant merchandise and toys for toddlers.…

    • 1082 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Best Buy uses a business model that does not distinguish between different segments and they will mainly focus on one large group of customers with broadly similar needs and problems, in this case involving technology. Per our textbook, Business Model Generation, “This type of business model is often found in the consumer electronics sector” (Osterwalder and Pigneur 21). “Best Buy has become one of the biggest consumer electronics retailers in the world” (Wilson, “Statistics and facts on Best Buy”). Therefore, since the mass market customer segment is often used in consumer electronics sector, Best Buy must use this sector. Value Propositions • Cost reduction: Best Buy offers price match guarantees to offer the lowest possible prices for their…

    • 1657 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    They prefer purchasing the physical book if the price difference between printed book and e-book is not too much. They also consider people might be distracted by the apps from the device like smart phones or tablets. However, using the physical book less might help the environment because we are running out of trees in the earth. People can be distracted by other things even if they read the paper books too. They can choose to use the e-reader which is for the books only.…

    • 818 Words
    • 4 Pages
    Improved Essays