Barnes And Nobles Swot Analysis

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Barnes and nobles is a publicly traded fortune 500 company that was founded in 1875. It is designed to provide customers with books, eBooks, magazines, toys & games, music, DVD and Blu-ray, and related products and services. In the 1900;s it was brought from Founder Leonard Riggio by Charles M. Barnes whom the company is named after.

Ceo and founders:

Leonard Riggio is the founder of Barnes and nobles as well as the company's chairman. In the early 1960’s he began selling books while attending New York University. Riggio started out working as a clerk at the university book store. Overtime he began to realize that he could do a better job at satisfying the needs of the students, so in 1955 he competed with the university by opening

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