Comparison Of Barnes And Nobles

When someone thinks of a bookstore, most people will say Barnes & Nobles. Barnes & Noble continues to lead in book sales even after 20 years. Although in recent years, Barnes & Noble is declining, because of their greater, more established competition, Amazon and Apple. When it comes to Amazon, Barnes & Noble is always slightly behind them. Amazon released their website 2 years before Barnes & Noble was able to release theirs. Amazon released their e-book, the Kindle, 2 years before Barnes & Noble released the Nook. Barnes & Noble was able to drop their prices and release a cheaper Wi-fi model, but Amazon retaliated by slashing their prices and releasing their Wi-fi model cheaper than Barnes & Noble’s. Barnes & Noble is trying their absolute best to stay in the competition with Amazon and Apple, but they always seem to fall short. It is estimated that Barnes & Noble only controlled 27% of the U.S. digital book market, while Amazon held onto 60%. Barnes & Noble has one key difference in their business when …show more content…
When looking at Porter’s Competitive Forces Model, when you look at Barnes & Noble compared to other small bookstores, Barnes & Noble is thriving, in fact Barnes & Noble has drove most bookstores out of business. Although, when looking at the bigger picture, Barnes & Noble is failing when they are faced with a bigger and more competitive market, they are in competition with other e-book suppliers like Amazon and Apple. The need for actual books has deteriorated, while the e-books are becoming more favored and trendy. Amazon released their own e-book device, the Kindle, so in order to keep up with competition Barnes & Noble release their own device, the Nook, 2 years after the release of the Kindle. One of the promotions Barnes & Noble offers are free in app extras on games while connected to their wi-fi