Barnes And Noble Company Case Study Essay

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Team case study

Barnes and Noble Company
Questions
1. Describe B&N’s business model and strategy as it has changed since its creation.
Business model is defined as a plan implemented by a company to generate revenue and make a profit from its operations. It includes the components and functions of the business Burns, (1999, P. 243). B&N Company has been the gigantic bully in the earlier period that drove small autonomous bookstores out of business with aggressive pricing tactics and an unbeatable inventory of books. It has been serving its customers through selling of physical books as their model for many years but it has faced a fierce battle recently to survive in the inevitable era of e-books. The company still depends on physical, brick and mortar stores in driving the business.
B &N
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Will B&N’s new strategy be successful? Is there anything else B&N and the book publishers should be doing to stimulate more business?
The new strategy for B&N will succeed since Nook system it will capture more consumers globally due to its addition in the windows 8 operating system and financial status has been provided support by the Microsoft Company. Further B&N has a wide segment to provide their services to they will be able to capture consumers who have interest in e-book and e-learn and provide services to those who still require physical books. Physical books will be able to be acquired from bricks and mortar stores which are also used to provide e-book and e-learn services.
B&N and the book publishers should engage in promotions and provide extreme discounts to challenge their competitors in the industry. Moreover, number of employees should be reviewed and determine their cost incurred in their salary payment. If it’s high retrenchment or salary cut off can be implemented to reduce the company

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