Business Case Study: Barnes And Noble

Barnes and Noble is a very well known bookstore around the world. It's different from the normal bookstore or library. The buildings are huge and have different levels in the store to explore. This company creates a warm and homey sense where one can even sit down and even have a cup of coffee with a friend. They offer variety and it's not usually what a common bookstore can offer, but sometimes that isn't enough. Will Riggio's effort to increase things for his business work? Or will Burkle try to come in and ruin things for Riggio? The main problem that Burkle has with Riggio and how he manages Barnes and Noble is that he thinks Riggio is making the choices he is for his own personal gain and not the best interest in the company. Burkle pretty much thinks what's best is getting himself as one of the people on the board so he can put his own strategy into affect and Burkle absoultely hates how hard Riggio is trying to keep him off the board with this …show more content…
CEO is the highest executive position one can become. They have responsibilities such as managing resources and operations and decisions in corporate. They are the leaders when managing the organization. Thus, why I think the CEO is the person who should determine Barnes and Nobles strategy. Riggio has very little options open in order to get BN out of debt and make shareholder happy. He could sell the BN to Burkle, take Burkles suggestions and put it into play, do something that has to do with the college side of the industry, or do something with technology side of things. Obviously from 2009 to 2010 the stock price shot up, but ever since then it has been slowing decreasing. I don't think he should sell just yet, Barnes and Nobles is still yet salvagable. I would do something on the college sector since he decided to make that apart of the