4.1. Political
Political factors deal with the degree of which the government can control and influence a business. Restaurants are affected by the same factors that affect other businesses such as tax rates and labour laws specific to that country.
Ireland is a politically stable country and a parliamentary representative democratic republic.
The taxation system in Ireland contains many incentives used in attracting overseas Investment, some of which make it easier to do business here; e.g. Ireland has a low corporate tax - 12.5%.
According to a study conducted by the American Chamber of Commerce Ireland, Ireland is the number 1 destination in the world for US foreign direct investment. The study also reveals that US firms have invested more than $277 billion in Ireland since 1990. In addition, the 700 US companies based in Ireland now employ 130,000 people.
Also, Ireland is first …show more content…
Technological
Technology is considered as a main source of sustainable competitive advantage and a strategic asset for the catering and hospitality industry in Ireland. Its rapid change places increasing demands on consumers.
The use of smartphones and tablets in ordering, customising and paying at the till will continue to grow. Consumers will expect to be able to order online and even collect their food using a voucher on their smartphone. To be competitive in such a market, Bareburger will need to keep with the trend and creatively adopt new technologies in service delivery, management, customer service and digital marketing.
4.5. Legal
Health and Wellness in Ireland continues to experience growing consumer demand, with notable moves towards increased nutritional information on menus. From 13th December 2014, EU legislation requires detailed allergen information on all food products including nutritional information and allergen listing. The onus would rest on Bareburger to ensure that details relevant to food allergies or intolerances are passed on to their
Political factors deal with the degree of which the government can control and influence a business. Restaurants are affected by the same factors that affect other businesses such as tax rates and labour laws specific to that country.
Ireland is a politically stable country and a parliamentary representative democratic republic.
The taxation system in Ireland contains many incentives used in attracting overseas Investment, some of which make it easier to do business here; e.g. Ireland has a low corporate tax - 12.5%.
According to a study conducted by the American Chamber of Commerce Ireland, Ireland is the number 1 destination in the world for US foreign direct investment. The study also reveals that US firms have invested more than $277 billion in Ireland since 1990. In addition, the 700 US companies based in Ireland now employ 130,000 people.
Also, Ireland is first …show more content…
Technological
Technology is considered as a main source of sustainable competitive advantage and a strategic asset for the catering and hospitality industry in Ireland. Its rapid change places increasing demands on consumers.
The use of smartphones and tablets in ordering, customising and paying at the till will continue to grow. Consumers will expect to be able to order online and even collect their food using a voucher on their smartphone. To be competitive in such a market, Bareburger will need to keep with the trend and creatively adopt new technologies in service delivery, management, customer service and digital marketing.
4.5. Legal
Health and Wellness in Ireland continues to experience growing consumer demand, with notable moves towards increased nutritional information on menus. From 13th December 2014, EU legislation requires detailed allergen information on all food products including nutritional information and allergen listing. The onus would rest on Bareburger to ensure that details relevant to food allergies or intolerances are passed on to their