bareMinerals, by Bare Escentuals Beauty, Inc., competes widely in the cosmetics industry. Selling products from makeup to skincare products, they are most known for providing products that not only provide converge, but they are also good for our skin. bareMinerals have eye, lips, and face makeup lines. They also provide a line of brushes and makeup tools. The brand is very environmentally conscious; the brand provides natural products and they are cruelty-free, meaning that they do not test they product on animals. As well as not conducting animal test, bareMineral promise to not work with manufacturers that do test on animals. Furthermore, they disclose that their brushes are made from Goat and Pony’s natural hair; however, no animal is harmed
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The brand makes sure to advertise, especially on their website, how their products are natural and not tested on animals. People who chose to buy bareMinerals care for their skin, or health, as well as for the environment. Indeed, they target people who care about the quality of their skin and the environment more than just makeup. People who are looking for an alternative kind of makeup that is both good for them and for the environment. bareMinerals’ customers know that the brand promises come at a price. For the Complexion Rescue Tinted Hydrating Gel Cream, in particular, costs $29.50, which is not cheap, especially considering that the purchase of one makeup products trigger the need of shopping for complimentary products. Also, their customers value quality and are interested in the environment and that is of the main reason they are willing to pay the extra price for the product. Indeed, the fact that the product mentions that they won the allure best of beauty award is important to the customers and it influences their purchase decision. Furthermore, bareMinerals understand the differences of its customers. For instance, for their brush line they provide both synthetic and natural hair from Coat and Pony’s. By understanding how some people may not be comfortable with using natural hair, for their care for animals, they provide an alternative. But they do specify …show more content…
The woman is in a beach, a natural environment, and has a very a basic and natural look. In fact, one of the promise is that the product is good for the skin and the model skin is indeed very hydrated. The product promise is that it provides coverage without the heavy makeup look and it is translucent on the model’s look. The fact that the ads focus on how they have 16 different shades, shows that they are targeting women from different race to use it. To the Spanish ad, however, bareMinerals could have been more effective. They only changed the language and what attracts people to a brand is more than just the language, but to be able to see themselves on the brand. For instance, the woman does not look a Hispanic woman. In fact, her physical characteristics were not of Hispanic women. Not saying that all Hispanic women look the same, but for instance, if a firm is targeting a African American demographic they ought to use African Americans models in their ads. However, in their defense, it is hard and expensive to make an ad of each
The brand makes sure to advertise, especially on their website, how their products are natural and not tested on animals. People who chose to buy bareMinerals care for their skin, or health, as well as for the environment. Indeed, they target people who care about the quality of their skin and the environment more than just makeup. People who are looking for an alternative kind of makeup that is both good for them and for the environment. bareMinerals’ customers know that the brand promises come at a price. For the Complexion Rescue Tinted Hydrating Gel Cream, in particular, costs $29.50, which is not cheap, especially considering that the purchase of one makeup products trigger the need of shopping for complimentary products. Also, their customers value quality and are interested in the environment and that is of the main reason they are willing to pay the extra price for the product. Indeed, the fact that the product mentions that they won the allure best of beauty award is important to the customers and it influences their purchase decision. Furthermore, bareMinerals understand the differences of its customers. For instance, for their brush line they provide both synthetic and natural hair from Coat and Pony’s. By understanding how some people may not be comfortable with using natural hair, for their care for animals, they provide an alternative. But they do specify …show more content…
The woman is in a beach, a natural environment, and has a very a basic and natural look. In fact, one of the promise is that the product is good for the skin and the model skin is indeed very hydrated. The product promise is that it provides coverage without the heavy makeup look and it is translucent on the model’s look. The fact that the ads focus on how they have 16 different shades, shows that they are targeting women from different race to use it. To the Spanish ad, however, bareMinerals could have been more effective. They only changed the language and what attracts people to a brand is more than just the language, but to be able to see themselves on the brand. For instance, the woman does not look a Hispanic woman. In fact, her physical characteristics were not of Hispanic women. Not saying that all Hispanic women look the same, but for instance, if a firm is targeting a African American demographic they ought to use African Americans models in their ads. However, in their defense, it is hard and expensive to make an ad of each