There is no doubt that Barbie has become a natural part of our nation and the significance that Barbie literally has had on our society has shaped the values of women in general. Ruth Handler, the co - founder of Barbie herself describes Barbie as a "cult". Initially her intent was to create a more adult like doll that would ease a girl's self-esteem as she’s growing up. Due to the fact that this dates back to the 1950's, there were no adult like dolls at the time. The only dolls on the market were either baby or toddler dolls. Ruth came up with the idea of an adult doll through the books of her daughter Barbara. The way she began the Barbie Company and how much it has expanded today makes it such a cultivating object to our society because of the tremendous impact it has had on a women’s self – esteem. As well as stereotypes that have been generated in society if you don’t meet up to certain standards as a women. Stereotypes affect a person’s actions and emotions because it dramatically decreases their self – esteem as well as their motivation to succeed. Stereotypes can change the perception someone has about someone or something just as easily as a subliminal message can unconsciously make you think negatively about a certain subject.
In the documentary Barbie Nation, Sandi, a Barbie dealer, has …show more content…
Ruth herself knew when putting Barbie onto the market she would have to bypass the parents and advertise the doll directly to the children. In the 60's parents had a much more conservative parenting style than modern day, so it was obvious parents' would be very disapproving of the adult doll. Yet children grew so obsessed with Barbie that 200,000 dolls were sold the first year. Barbie then became a part of popular culture and after systematically studying the media and looking at what images are projected and how it influences people, it became only obvious that Barbie has had a negative effect on
In the documentary Barbie Nation, Sandi, a Barbie dealer, has …show more content…
Ruth herself knew when putting Barbie onto the market she would have to bypass the parents and advertise the doll directly to the children. In the 60's parents had a much more conservative parenting style than modern day, so it was obvious parents' would be very disapproving of the adult doll. Yet children grew so obsessed with Barbie that 200,000 dolls were sold the first year. Barbie then became a part of popular culture and after systematically studying the media and looking at what images are projected and how it influences people, it became only obvious that Barbie has had a negative effect on