Rhetorical Analysis Of Jeb Bush's Campaign Speech

Regaining the American dream always seems to be an important part of candidates’ speeches. I, as a white picket fence, am a crucial member of that dream, so I take great care in choosing who to endorse each election. Candidates who use their imagination, not just promising the same thing year after year, capture my imagination and my vote. It is because of this, I have chosen to pay extra attention to Jeb Bush. Bush’s campaign speech and video use points of pathos, ethos, and logos on subjects such as the achievement of the American dream, immigration, and his appearance, which is why I find him more compelling for lawn decorations such as myself.
A lot of original thought is necessary in order to be a great leader, which Jeb Bush shows in his promises to improve the average American life. That is especially important to me because, with more and more people achieving the American dream, I will become installed in more and more front lawns. Jeb Bush has a proven track record of helping make the people of Florida have access to jobs and grant them tax cuts, which allowed them to put that saved money back into the economy. Throughout his speech and video, Bush recounts his time as the leader of a legislative body, which is experience that would aid him greatly as …show more content…
Clinton’s video, between the music, language, and subjects, emphasizes imagery a great deal. Upon analyzing her video, it is slightly isolating to realize how overly scripted it is. The goal was to make her approachable and accessible to the average voter through our pathos without any logos or ethos. This method is less straightforward than a presentation of facts and aims to make a connection through shared life experiences rather than shared values. Even though Bush’s video has a similar format, his video aims to appeal to both the audience’s pathos and logos, rather than just