Introduction
The case study regarding Barack Obama´s 2008 Presidential Campaign by Ryan and Jones created in 2009, showed how Obama´s campaign needed to reach out to voters in 15 critical swing states. The campaign turned to Pontiflex for a cost-effective way to collect different contact information of interested voters and potential campaign donors. However, the case study does not explain anything about what or who “Pontiflex” is. By finding information online, Pontiflex is a mobile advertising company, with its base is in Brooklyn, NY. This company uses “Signup Ads” that enables businesses to get contact information of people that are interested in their products and offers (Pontiflex, 2015).
This case study starts with introducing the campaign budget, $137,000, on an interactive cost per …show more content…
This resulted in vastly improved conversion rates and increased returns on ad spend.
Step 2: “Engaged through e-mail”
The case study explained how Obama´s campaign team started to reach out to potential voters and donors through e-mails. By communicating regularly through a newsletter program, the audience that got the messages were willing to pay attention, since Obama´s campaign decided to use the cost per lead sign-up ads. In this section, the case study lacked to determine the number of voters and donors that Obama got by using this tool. It could also have been interesting to see what kind of donors Obama´s campaign got. Further research revealed that there were a lot of different organizations that supported Obama’s campaign; nevertheless, the money did not come from the organizations themselves. The money came from the organizations political action committee, their individual members, owners, and
The case study regarding Barack Obama´s 2008 Presidential Campaign by Ryan and Jones created in 2009, showed how Obama´s campaign needed to reach out to voters in 15 critical swing states. The campaign turned to Pontiflex for a cost-effective way to collect different contact information of interested voters and potential campaign donors. However, the case study does not explain anything about what or who “Pontiflex” is. By finding information online, Pontiflex is a mobile advertising company, with its base is in Brooklyn, NY. This company uses “Signup Ads” that enables businesses to get contact information of people that are interested in their products and offers (Pontiflex, 2015).
This case study starts with introducing the campaign budget, $137,000, on an interactive cost per …show more content…
This resulted in vastly improved conversion rates and increased returns on ad spend.
Step 2: “Engaged through e-mail”
The case study explained how Obama´s campaign team started to reach out to potential voters and donors through e-mails. By communicating regularly through a newsletter program, the audience that got the messages were willing to pay attention, since Obama´s campaign decided to use the cost per lead sign-up ads. In this section, the case study lacked to determine the number of voters and donors that Obama got by using this tool. It could also have been interesting to see what kind of donors Obama´s campaign got. Further research revealed that there were a lot of different organizations that supported Obama’s campaign; nevertheless, the money did not come from the organizations themselves. The money came from the organizations political action committee, their individual members, owners, and