Quoting from Alan Lakein “Failing to Plan is planning to fail”. The poor or absences or of strategic Planning would affect the organization as there is no objective identified for the organization to strive forward. Strategic Planning is a key factor to an organization’s long term survival (Vargo and Seville, 2011) and to develop successful strategies, the organization must first have goals and objective.
2.1 Baptcare’s Current Strategy
Baptcare’s current strategy is to offer excellent home care services to support independence, and also to provide an accommodation that suit the lifestyle of the elderly in Tasmania and Victoria within their budget. Baptcare hopes to achieve competitive advantage the using their