Bang and Olufsen Essay

2373 Words Sep 16th, 2012 10 Pages
Hand in 1 at BI Norwegian Business School

Bang & Olufsen Group

Exam code and name:
GRA 6212

Published:
24.08.2012

Submission date:
06.09.2012

Campus:
BI Oslo

Table of contents
TABLE OF CONTENTS I
SUMMARY II

Summary

A1
Bang & Olufsen A/S
A2
Bang & Olufsen a/s
Peter Bangs Vej 15
7600 Struer
Denmark

A3 www.bang-olufsen.com A4
Which stock exchange lists the parent and what is the parent’s stock exchange trading symbol(s)?
NASDAQ OMX Copenhagen A/S
Ticker: BO
A5
What is the group’s classification code(s)
SIC/ ICB 3700
NAICS 811490 (Personal & Household Goods)
ISIC/ ISIN DK0010218429
NACE
A6
Identify any changes in Board of Directors or in Board of Management
…show more content…
A9.6 Major markets.
Europe, North America and BRIC

A9.7 Major customers.
In the B2B segment Bang & Olufsen have entered a partnership with Aston Martin, Audi, BMW and Mercedes-AMG.

In the B2C the main customer base is the high-end consumer willing to pay the extra for design and quality.

A9.8 Major suppliers.
The Group is dependent on a large number of suppliers, primarily from Europe and Asia, and strives to maintain long-term supplier relations with regard to the purchase of development services and production goods.

A9.9 Technology, production methods and distribution channels adopted
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B2C – products sold under the Bang & Olufsen brand in more than 900 such as retail outlets, department stores, 100 independent premium stores and
B2B – Partnership

Automotive comprises development, production and sale of exclusive sound systems for high-end cars

A9.10 Commercial aspects such as retail network, agencies, distributorship, brand names, franchises, licenses, patents and research and development capabilities.

B
ANNUAL REPORT STRUCTURE
B1
Overview
Find the page numbers in the annual report where the following are located:
Page nr.
8 B1.1 Financial Highlights/Five-Year Summary
6-7 B1.2 The Chairman’s Report
141 B1.3 Directors Report/Board of Directors Report
13 - 14 B1.4 Management’s Report/MD&A/Operating and Financial

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