Bang and Olufsen Essay
Bang & Olufsen Group
Exam code and name:
Table of contents
TABLE OF CONTENTS I
Bang & Olufsen A/S
Bang & Olufsen a/s
Peter Bangs Vej 15
A3 www.bang-olufsen.com A4
Which stock exchange lists the parent and what is the parent’s stock exchange trading symbol(s)?
NASDAQ OMX Copenhagen A/S
What is the group’s classification code(s)
SIC/ ICB 3700
NAICS 811490 (Personal & Household Goods)
ISIC/ ISIN DK0010218429
Identify any changes in Board of Directors or in Board of Management …show more content…
Europe, North America and BRIC
A9.7 Major customers.
In the B2B segment Bang & Olufsen have entered a partnership with Aston Martin, Audi, BMW and Mercedes-AMG.
In the B2C the main customer base is the high-end consumer willing to pay the extra for design and quality.
A9.8 Major suppliers.
The Group is dependent on a large number of suppliers, primarily from Europe and Asia, and strives to maintain long-term supplier relations with regard to the purchase of development services and production goods.
A9.9 Technology, production methods and distribution channels adopted
B2C – products sold under the Bang & Olufsen brand in more than 900 such as retail outlets, department stores, 100 independent premium stores and
B2B – Partnership
Automotive comprises development, production and sale of exclusive sound systems for high-end cars
A9.10 Commercial aspects such as retail network, agencies, distributorship, brand names, franchises, licenses, patents and research and development capabilities.
ANNUAL REPORT STRUCTURE
Find the page numbers in the annual report where the following are located:
8 B1.1 Financial Highlights/Five-Year Summary
6-7 B1.2 The Chairman’s Report
141 B1.3 Directors Report/Board of Directors Report
13 - 14 B1.4 Management’s Report/MD&A/Operating and Financial