1. Content Analysis
This band-aid ad was found online, it's from may 2010, and was advertised by the company Johnson & Johnson. It displays the Hulk's left hand as the focus with a band-aid around his pointer finger and a green to black background. The different shades of green are used to draw focus to the hand found in the center because the green color get lighter the closer it gets to the hand. At the bottom right corner of the ad is a band-aid box; against the green background, the blue and white of the box stands out. The box is big to be seen along with the brand and type of band-aid, but not big enough to read the smaller, fainter words, which are not essential in selling the product. The box is included so the customer knows what to look for when he/she is shopping for the band-aid. When the viewers look at this, their eyes are drawn to the band-aid because it contrasts with the green in the rest of the ad. Thus, what they’re trying to sell becomes the most obvious feature.
2. Semiotic Analysis
The green background is used because it is the …show more content…
That they aren’t only for females, but also for males. The ad is trying men think that it's acceptable by social standards to be wearing band-aids and by no way does it challenge a man's masculinity. They want more people to buy band-aids, so they make more money. They’re targeting males because females don't have problems wearing band-aids for the most part. By using a recognizable character like the Hulk, wearing a band-aid they connect what the Hulk symbolizes to band-aids.Therefore the ad is successful. They wanted to be equal so they created and ad for males. The ad is also giving publicity to the marvel universe, which benefits both parties. It also has a “wow” factor that helps it to spread around and get talked about. Although the Hulk doesn't exist the ideas are successfully
This band-aid ad was found online, it's from may 2010, and was advertised by the company Johnson & Johnson. It displays the Hulk's left hand as the focus with a band-aid around his pointer finger and a green to black background. The different shades of green are used to draw focus to the hand found in the center because the green color get lighter the closer it gets to the hand. At the bottom right corner of the ad is a band-aid box; against the green background, the blue and white of the box stands out. The box is big to be seen along with the brand and type of band-aid, but not big enough to read the smaller, fainter words, which are not essential in selling the product. The box is included so the customer knows what to look for when he/she is shopping for the band-aid. When the viewers look at this, their eyes are drawn to the band-aid because it contrasts with the green in the rest of the ad. Thus, what they’re trying to sell becomes the most obvious feature.
2. Semiotic Analysis
The green background is used because it is the …show more content…
That they aren’t only for females, but also for males. The ad is trying men think that it's acceptable by social standards to be wearing band-aids and by no way does it challenge a man's masculinity. They want more people to buy band-aids, so they make more money. They’re targeting males because females don't have problems wearing band-aids for the most part. By using a recognizable character like the Hulk, wearing a band-aid they connect what the Hulk symbolizes to band-aids.Therefore the ad is successful. They wanted to be equal so they created and ad for males. The ad is also giving publicity to the marvel universe, which benefits both parties. It also has a “wow” factor that helps it to spread around and get talked about. Although the Hulk doesn't exist the ideas are successfully