The bank was founded as a commercial bank by Amador Aguiar on March 10, 1943 under the name “Banco Brasileiro de Descontos S.A.”. Banco Bradesco is ranked by Forbes at number 61 of the World’s Biggest Public Companies and number 18 in the list of the …show more content…
According to Investopedia.com, corporate social responsibility is a corporate initiative to assess and take responsibility for the company’s effects on the environment and the impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulator or environment protection groups. (Investopedia .com)
Bradesco has clearly demonstrated and have stated that they are fully committed with internationally recognized sustainability and corporate governance initiatives, in particular; PRI (Principle for Responsible Investment), Global Impact and the Equator Principles. They endeavor to incorporate the best sustainability practices into their business, giving consideration to each region of the country and the impact it has on the environment. Their management process has adopted economic, social, and environmental indexes developed in Brazil and internationally, including the Dow Jones Sustainability Index(DJSI), the Corporate Sustainability Index, and the Carbon Efficient Index(ICO2 of BM&FBovespa) and also the guidelines and indexes of the Global reporting …show more content…
Through sporting programs people are encouraged to get active in an effort for them to have a good quality life with good health and longevity. To assist in this area of the community, Bradesco has established facilities called the Longevity Circuits in several cities of the country; these circuits are a set of 6km racing tracks and 3km walking tracks which has attracted over 280,000 people since the year 2007. The company is also very instrumental in the promotion and education of the public through what is called the “Conviva” (mingle) movement about the use of bicycles as a means of leisure and also a way of urban mobility trying to bring harmony between cyclist, motorist and pedestrians. One of the more important Parts of this initiative created by the Bradesco Insurance Group is the CicloFaixa de Lazer São Paulo (leisure bike lane) that operates 120.4 km of bike paths, with over 120,000 people taking advantage of this facility on the weekends. This program was also extended in 2013 to the city of Osasco with the introduction of 15 kilometers of bike