Essay on Ban On Tobacco Advertisements By The Government Of India
CASE ANALYSIS ARGUMENTS IN FAVOR OF THE BAN
· There were international precedents, countries such as France, Finland, Norway and Belgium had imposed bans and a similar product, cocaine is banned in the whole world.
· The ITC was a major sponsor of sporting activities and festivals which involves the youth, the ITC therefore take advantage of such events to advertise to the youth.
· There was fear that tobacco companies were inducing children and young people to experiment with tobacco products and initiate regular smoking. Tobacco caused 3 million deaths in1990, 4.023 in1998, and estimated to rise to 8.4 million in 2020 and about 10 million in 2030. (WHO).
· The estimated contribution of the cigarettes industry to G.D.P. (0.14%) was insignificant compared to the health care cost related to cigarettes in terms of G.D.P. (0.21%).
· There was a proof that effective policies to reduce smoking will increase rather than decrease employment since monies spent on cigarettes will be spent on other things. (Press Release, London, 1997).
· A study revealed that there were a steep downward trend in consumption in countries where there were complete bans on ads and promotion as compared to countries where there were no such bans.
· There were evidence from countries such as Norway, Finland, Canada and New Zealand who had imposed bans on ads and enforced them effectively to show that…