Ballard Power Systems Case Study

Improved Essays
Though Ballard Power Systems (BLDP) has faced difficult times in 2015 with its stock losing a quarter of its value, the stock has made an impressive comeback in the past three months. Ballard has appreciated almost 18% in the past quarter, and I believe that this is a trend that could continue in the long run due to the strong end-market opportunity in front of the company.
The good thing about Ballard is that it is on track to tap different ends of the fuel cell market, ranging from power products to material handling to telecom backup. More importantly, the company will also benefit from the growing traction of fuel cell electric vehicles in the long run. If we take a closer look, Ballard has a lot of runway ahead of it that will help it
…show more content…
For instance, last quarter, Ford received a license and supply agreement from Guangdong Synergy. As per this agreement, Ballard will be deploying approximately 300 buses in the cities of Foshan and Yunfu by 2017. This is in addition to its earlier deal worth $10 million to supply an initial consignment of 33 fuel cell buses, indicating that Ballard has gained a bigger order from this client.
Additionally, Ballard will be able to localize its module assembly in China, which will play a key role in bringing down the company’s costs and improve its margin profile.
Telecom backup power will be another growth driver
Additionally, Ballard Power is also tapping the anticipated growth in the telecom backup power segment in countries such as India. For instance, last quarter, Ballard received a purchase order for 50 ElectraGenTM-H2 direct hydrogen modules from the Aditya Birla Group for deployment in the Idea Cellular wireless telecom network in India.
This is good news for Ballard investors as India is a fast-growing market for telecom power. In fact, as shown in the chart below, telecom backup power will turn into a multi-billion dollar market going forward, with the Asia Pacific being a key growth driver. Hence, Ballard is on track to benefit from this fast-growing market in the long

Related Documents

  • Great Essays

    MasTech Inc. Case Study Crucial Factors: • The steel contracts account for about 60% of the total cost. • In the production phase, suppliers are expected to provide defect-free products with JIT delivery. • MasTech won a bid to produce a cross-member part for the new frame of a new Ford truck model, & will be using Uxbridge as their steel supplier. • MasTech requires 130,000 tons of steel annually (260,000,000lbs) to complete the cross-member deal.…

    • 1583 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    At Coopersburg & Liberty Kenworth, we know how important it is for business's to have the right kind of reliable equipment, such as commercial vehicles. Which is why we have dozens of new and used Kenworth dump trucks for sale. Here are 3 reasons to consider owning one this spring. Replace Worn Out and Out Dated Equipment Technology has advanced exponentially over the last few years, and the commercial vehicle industry has worked hard to keep up.…

    • 351 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Coors Case Study

    • 925 Words
    • 4 Pages

    Another element to consider is the perception amongst consumers that Coors is anti-union which can often be synonymous with anti-American. b. Strategic Marketing Issues i. The product is an older product and may be seen as uncool and less attractive—this too could affect sales. ii. The price may affected by the strict and extensive brewing and packaging process—cans only and a special refrigeration process.…

    • 925 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    The company itself, has had many achievements alongside car and truck production. The American truck market is extremely large and has a broad range in truck type. For the last 39 years, ford has claimed they are the number one full sized truck seller with over six hundred thousand trucks sold in the year of two thousand sixteen. With a new generation of heavy duty and light duty trucks coming from Ford with full redesigns, it’s clear which truck brand is better than all…

    • 1268 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Life Taught by My Daddy and His Red Pickup The song “Daddy’s Hands” illustrates my dad to a tee. He was strong yet gentle, harsh but kind, hands showed he was a hard worker, and his grey blue eyes sparkled when he smiled. The last couple yeas of his life I got to spend a lot of quality time with him as I was out of work. I took him to all his doctor appointments. He had had lung cancer and surgery to remove the lung in 1997.…

    • 453 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Imagine waking up one morning to find the power is out in your home. Although this is an inconvenience, power outages do happen from time to time, and the power should be back in a short period of time or so you think. You get ready for the day, and still no power, so you pick up your cell phone and try to call the power company. Your phone won't work, which raises questions in your mind, but you have to go to work.…

    • 811 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    1. Is mercury an appropriate target for AGI? Why or why not? Please clearly cite examples for your reasons. (10 points)…

    • 839 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    • The speakers for the guest presentation were Adrian Moreno and Bryce Gerick who were from the company CenterPoint Energy. Both speakers play a tremendous role within CenterPoint Energy, Adrian Moreno is the Service Area Manager and Bryce Gerick is the Associate Service Consultant. CenterPoint Energy’s main focuses includes electric transmission and distribution, natural gas distribution, and natural gas sales and services. They have been serving the community for over 150 years, have more than 7,000 employees, and they have a history filled with accomplishments. They did an excellent job presenting giving valuable information about their company, but also providing insight for the audience of the importance our future careers will have on…

    • 733 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Air Pollution In Canada

    • 225 Words
    • 1 Pages

    Many cities across Canada work towards keeping our air clean. While Calgary and Edmonton have the highest air pollution recently at “moderate risk”, the rest of the country is sitting at “low risk”. Ontario has a Drive Clean Program where if you have a vehicle that is 7 years old, you need an emissions test every 1-2 years. The emissions test does an on-board diagnostic evaluation which consists of reading emissions information off of the vehicles computer, the test also measures the tailpipe emissions from the vehicles tailpipe. Additionally, on diesel-fuelled vehicles, they measure the smoke density.…

    • 225 Words
    • 1 Pages
    Improved Essays
  • Great Essays

    However the differences with the other company’s vs Ford are that they seem to be more diversified than Ford. Ford has truly focused on aligning all of the structures to all function the same no matter what location with very little diversification to include a right sizing effort to reduce the platforms and slim down. The other companies have not focused on this type of right sizing and because of this I truly believe that Ford is most likely to be more successful in the long term. They are staying the course and making sure that they can function on their own with no assistance and taking small steps to…

    • 2094 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    It is used to analyze the organisation and the marketing strategies adopted by the company. This will support the Ford Motor Company to gain a competitive edge in the market industry. In addition it estimates the strength of the company and the opportunities in the market. Packaging and Pricing The Ford Motor Company strives for service excellence. Unfortunately products may show specifications, accessories and options not available.…

    • 703 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    company’s strong brand presence; the multi- business structure of the company, and the company’s establishment of strong partnerships, which may been forged with years of expertise. Threshold capabilities are also vital to the company but are relatively easier to imitate, as most organizations are able to do it. Customer service, Innovation, employee management, strategic management, and financial knowledge are the basic or threshold capabilities required from the firm to be maintained. The core capabilities of GE lie with their passion for leadership development; the development of the company’s human resources, its people; its expertise in diversification; its continuous thirst for creativity and motivation; its investments and trust in the…

    • 853 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Lincoln Electric Case

    • 872 Words
    • 4 Pages

    1) Define the Issues or Future Challenges facing the Firm The main challenge for the firm is whether they should enter the Indian market, and if so, what should be their mode of entry into the country. Providing that entry into India is necessary to meet the company’s financial goals and appealing enough to sustain long-term growth in the country, the firm faces challenges related to how they should enter the market. The choices of market entry the firm faces are between i) Acquisition; or ii) Joint Venture; or iii) Greenfield Investment. Lincoln Electric needs to carefully take into consideration the impact of cultural and geographic distance between their home country, America, and the host country, India, when deciding on their preferred…

    • 872 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    SWOT Matrix Strengths Weaknesses Opportunities ● The extensive network of partnerships and alliances created by SeQuential could help them with their process of product line expansion and movement into foreign markets. ● Sequential could develop new products that also take advantage of their vertical integration. ● Being very limited in their product line, SeQuential cannot take advantage of many opportunities presented to them locally and internationally. ● Having weak market identity means SeQuential has very little international presence compared to industry behemoths like Renewable Energy Group.…

    • 925 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    1. How well is Jones Electrical Distribution performing? What must Jones do well to succeed? Founded in 1999, Jones Electrical Distribution (J.E.D.) operates in electrical components and tools industry, manufacturing items used in the construction and repairing of commercial and residential buildings.…

    • 1799 Words
    • 8 Pages
    Superior Essays