Balfour Beatty Pestle and Swot Analysis Essay

5026 Words Mar 17th, 2013 21 Pages
Unilever Financial Analysis

Thuy Tran Tania Vaswani Pardis Anvari Taran Kandhari

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Table of Contents

1-Executive summary ......................................................................................................................... 3 2-Introduction ..................................................................................................................................... 4 2.1-About FMCG Industry................................................................................................................ 4 2.2-Unilever Overview ..................................................................................................................... 5 2.3-Unilever Key
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FMCG producers usually take various steps to maintain their position in the minds of the consumer; Promotion, different advertising campaigns, sampling and any other action to create brand awareness. The most successful FMCG suppliers globally are: Nestlé, Procter & Gamble, Coca-Cola, Reckitt Benckiser, Unilever, ITC, etc. (http://www.fmcg.ws/, 2011) In spite of the fact that consumer goods have small profit margin, however, if sold in bulk they lead to making cumulative profit for the company.

Consumer Goods Industry Growth Trend

(http://markets.ft.com/, 2012
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Industry: FMCG Rank in Consumer Food Products: 3 Rank in world’s most admired companies: 50 Ranks in Forbes innovative companies: 61 Website: www.unilever.com

2.2-Unilever Overview Unilever is a multinational company that carries more than 400 brands of fast moving consumer goods of which 12 of them generate sales of more than €1 billion a year. The company was founded in 1927 and its headquarters is located in Rotterdam, Netherlands. Unilever owns well-known brands such as Knorr, Dove, Hellmann's, Persil, Magnum, Sure, Colman’s, Omo, Lux and Axe, Lipton, etc. About 150 million people around the world use Unilever products on daily basis .The wide range of products are sold in more than 190 countries all around the world with 179,000 employees globally and the net worth of €4.623 billion in 2011.

The corporation has large product range from

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