Bajaj Case Study

Superior Essays
Origin of Bajaj Auto Limited:
Bajaj Group is among the top 10 business houses in India. Bajaj Auto which is also the flagship company of the group is ranked as the world's 4th largest two- and three- wheeler manufacturing company.
Headquartered in Pune, Bajaj auto has plants at 3 locations in India at Pune, Aurangabad & Uttarakhand. The R&D centre is also located in Akurdi in Pune . It manufactures & markets scooters, motorcycles & three-wheeler vehicles and related spare parts
Bajaj is present in over 50 countries all over the globe. It has a dominating presence in Africa, Latin America & South Asia with increasing market share every year. It is a market leader in motorcycles in Colombia, Central America, Sri Lanka, Bangladesh, Philippines,
…show more content…
They desperately needed this partnership at that time since BAL did not have the expertise in the motorcycle manufacturing technology. The 1st product out of this partnership was the KB-100 which launched in 1986, but it performed rather poorly in the market. The problem was BAL-Kawasaki failed to identify whether the product would work in Indian conditions or not, Kawasaki’s primary expertise was in manufacturing powerful bikes. But, the “KB” design was not adapted to the Indian conditions resulting in poor performance in the market. A modified version was soon launched in the market, which performed comparatively better. But, by the time Bajaj was able to adapt the Kawasaki technology to compete in the 100cc bike market, the market was dominated by Hero …show more content…
Bajaj used its DTSi technology to create a complete range of bikes (to address different market niches) with improved performance. Bajaj made a number of improvements to its manufacturing process. Thus it can be said that, these products were a result of its strong R&D team, which has now become its core competencies. [3]
Implementing TPM: The company believed in Toyota‘s way of manufacturing for its Premium segment bikes. All of the variants under the premium segment were Made-to-order, which involves Lean manufacturing and Just-in-Time inventory. This resulted in optimal utilization of resources with reduced waste level and an improved demand-supply match. Although the customers had to wait a little longer for these variants than the usual ones, the lead time was taken care of the healthy distribution network which is catered by both outsourced and exclusive BAL‘s logistics services.

Related Documents

  • Improved Essays

    It is one of the best-selling luxury automakers in the world. BMW sells its vehicles in China with over 440 BMW sales outlets and 100 Mini stores. The company has delivered 415,200 units to its entire network between January and November…

    • 708 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Quality engineering ranks high among Thorr customers. CruiserThorr's positioning is when you buy a Thorr motorcycle you are receiving an elite brand that will last decades. Maintaining Thorr's product differentiation is easily done by providing a product with quality engineering. Services Services are simple, but time-tested ways of ensuring customer loyalty and keeping dealers and distributors happy (Armstrong, G., Kotler, P., 2009). If the dealers are happy, they are willing to push your product.…

    • 1376 Words
    • 6 Pages
    Superior Essays
  • Great Essays

    Ford Car Case Study

    • 1184 Words
    • 5 Pages

    Every coming year new models of cars and bikes are being introduced according to need of the customer as well as the buying power. The major automobile industry is Tata motors, ford motors, Maruti Suzuki, Hero Honda etc Automobile sector in India is one of the wildest growing sectors and is graded 7th in the world. The analysts believe that by 2030, the Indian automobile market will be one among the top five global markets; more precisely India would be the third largest in the automobile industry as the market is growing so fast. 1.2 ABOUT FORD INDIA Ford India Private Limited is a wholly claimed subordinate of the Ford Company in India. Ford India Private Limited's head offices are placed in Chengalpattu, Tamil Nadu.…

    • 1184 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Rover's Global Strategy

    • 1544 Words
    • 6 Pages

    Therefore, Honda took long term, deeper and better advantage of the deal. For example, Honda was able to develop a line of all-terrain vehicles and is continuing its success today. Rover over time became dictated to by Honda and the Rover cars started to look and feel like Honda vehicles. Honda was gaining significant royalties because all they were supplying. Honda even restricted where Rover could sell their cars to not compete with Honda.…

    • 1544 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    Harley Davidson Case Study

    • 1810 Words
    • 8 Pages

    When looking at the rivalry from competitors, Harley-Davidson is doing very well domestically, controlling nearly fifty percent of the market share within the United States. In terms of their global positioning, Harley-Davidson has fared fairly well with a strong positioning in the Asia-Pacific market. In the European market however, larger motorcycles are not used as frequently as are smaller and more efficient bikes, leading to a lower market positioning. When analyzing the potential new entrants to the motorcycle industry, one must look at it both from a domestic and global perspective. Within the United States, the Harley-Davidson brand is relatively safe from competition due to a strong brand loyalty that has been built up throughout the last century.…

    • 1810 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    With its Efficient Dynamics development strategy, the BMW Group has gained a significant edge over competitors, for example in reducing carbon emissions. Their strategy will lead the BMW Group through some fundamental changes. 1. They will consistently align the BMW Group to achieve profitability and increase value over the long term. 2.…

    • 1207 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Their range of brands is enviable and encompasses global brands like Budweiser, Corona and Stella Artois. The various other international brands owned by Anheuser include Beck’s, Leffe and Hoegaarden. The collective strength of the company is around 155,000 employees and it has offices spread across 25 countries. Their total revenue in 2013 was 43.2billion…

    • 1028 Words
    • 5 Pages
    Decent Essays
  • Improved Essays

    Heijunka Case Study

    • 806 Words
    • 4 Pages

    This assists stability and standardisation in process of production. The secondary objective of Heijunka is to assemble different models on the same line while eliminating Mudas by standardised work. The main application of Heijunka is that customer demand is main criteria followed to decide the amount of goods that are to be produced. It distributes and balances production over all other available means, instead than allowing dedicated resources to suffer from sudden demand fluctuations. Different to the traditional idea, it is much easier to balance workstations when the lines are multi-mode.…

    • 806 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Case Study Of Tata Group

    • 1607 Words
    • 7 Pages

    It was the largest private steel manufacturing company in 2007. Aquisition was that of Corus in 2007. It has pushed Tata steel and had brought it from 56th to 6th largest steel manufacturing company in the world in the year 2007. Answer 6: Tata Global Beverages is the world’s second largest player in tea. TCS is also amongst the top 10 global IT service companies in the world.…

    • 1607 Words
    • 7 Pages
    Great Essays
  • Decent Essays

    It is known for advanced design and technology as well as reliability, durability, and fuel efficiency. Tata Motors: It provides not just passenger cars but also trucks, buses, vans construction equipment and even military vehicles. It ranks as the world’s second largest bus manufacturer, 4th largest truck manufacturer and 17th largest motor vehicle manufacturer by volume. In 2008, it launched the world’s most affordable car Tate Nano. It has two subsidiaries – Jaguar Land Rover, a premium car maker and Tata Daewoo, a manufacturer of commercial vehicles.…

    • 1030 Words
    • 5 Pages
    Decent Essays