Background: Hurricane Sandy was the most destructive hurricane of the 2012 Atlantic hurricane season. As of 2015, assessed damage are at about $75 billion (2012 USD) making it the secondly costliest Hurricane in U.S History (NOAA, 2013). Hurricane Sandy is also the largest Atlantic hurricane on record (as measured by diameter, with winds spanning 1,100 miles (1,800 km) (Gutner, 2012).
Hurricane Sandy marked a significant shift in the use of social media in disasters, in the United States. More than ever before, government agencies, non- profits and the public used social media (SM) to collaborate with partners, share information, maintain situational awareness and ask for help (Cohen, pg. 2013). Twitter and Facebook were used extensively by
Hurricane Sandy marked a significant shift in the use of social media in disasters, in the United States. More than ever before, government agencies, non- profits and the public used social media (SM) to collaborate with partners, share information, maintain situational awareness and ask for help (Cohen, pg. 2013). Twitter and Facebook were used extensively by