Baby Friendly Hospital Initiative ( World Health Organization
Australian National Breastfeeding Strategy 2010–2015 (Australian Health Ministers’ Conference 2009)
Baby-Friendly Hospital Initiative (World Health Organization & Unicef 2009)
Global Strategy on Infant and Young Child Feeding (World Health Organization & Unicef 2002)
Infant Feeding Guidelines (National Health and Medical Research Council 2012a)
The Australian National Breastfeeding Strategy 2010–2015 works together with both government and non-government organisations, health professionals, communities, workplaces, families, and child care services to encourage, support, protect and monitor breastfeeding outcomes (Australian Health Ministers’ Conference [AHMC] 2009). Their vision is that Australia is a country where breastfeeding is viewed as the biological and social standard for infant feeding and their objective is to increase the number of infants who are fully breastfed until six months of age, and continue to be breastfed with the addition of complementary foods until twelve months (AHMC 2009).
The Baby-Friendly Hospital Initiative was originally developed in 1991 as a strategy to improve rates of breastfeeding around the world (Reed & Barnes 2013). Most countries have adopted Baby-friendly campaigns such as supporting breastfeeding in hospitals, using nationwide policy implementation to action breastfeeding, and the use of community promotion campaigns (World Health Organization [WHO] & Unicef 2009). For hospitals to become ‘Baby…