Baby Boomers Essay

1177 Words Jun 18th, 2012 5 Pages
Baby Boomers
March 26, 2012

Baby Boomers
After World War two there was a boom in the birth rate in the United States, this part of the population became known as the baby boomers. This sizable population is coming to the age when there are more needs for the services of the health care system. This increased need for care is becoming a major hurdle in the fight to control costs to the U.S. health care system. Many concerns arise from this growing demographic, how is this influx of people going to affect the cost of health care as well as the ability of the system to handle this increasing demographic? Other challenges that arise are how to reach this demographic and provide the services that they need. Whether these are
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Because such a large number of the population will soon be in this demographic more effort will be needed to provide services that will make this aging group feel comfortable that their concerns are important and that they have the information needed so they are making the right choices. More organizations will have to make sure that services are available to this aging community. because it will be through new programs to help the aging combat some of the debilitating effects of aging, or to committing more funding to the training of health care workers on how to deal with the issues of aging. According to Jones, (2011) “The health care market cannot ignore the impact that this demographic will have on health care marketing. Recognizing the power of this consumer group — as well as the far-reaching abilities of direct response — is key to health care marketers’ future success” (pg. 38).

Impact on the Health Care System
With an aging populace the burden on the countries health care system could have major impacts on the cost of health care, and the ability of the system to handle the influx of people seeking care. Not only is this demographic getting larger, they are living longer, which means that they are likely to use more resources than recent generations. According to American Hospital Association (2007) “When the last of the Boomers reach retirement age, almost 20 percent of the U.S. population will be 65 or older compared to less than 13 percent

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