Baby Boomer's Generation

Improved Essays
Americans who range between the age of 50 to 69 are considered from the baby boomer 's generation. "Born between the year of 1946 and 1964, 'baby boomers ' represent the largest 20- year age cohort in US history and still account for over 30 percent of the adult population (Deli, 2014). Now this generation has developed into middle age adults that are generally busy with their work schedules and children. As they age, it is critical for them to live a healthy life and take care of their bodies. During their busy everyday schedule, it can be hard for them to keep a healthy routine, go shopping, and still be able to take care of themselves. This can be achieved by a great help from a local business, which can take care of their exercise and their grocery shopping hassle. A small business idea that would benefit the individuals over 50 includes a business plan with a health club fitness. This service would include a hair salon, a fresh online grocery market service, and a 24- hour …show more content…
The website will suggest fast and healthy meals, as the client loads their online cart with food. With this feature, the customer will be able to create meals, that would meet their dietary needs. They will know exactly what they are consuming and the nutrient values per each meal. With the personalized option, the website will be able to automatically load all the food options recommend for their diet. Besides grocery shopping, the store will have healthily readily, made meal options to purchase. They will also have the option to purchase snacks on to go, which can be beneficial for busy adults. Providing this facility, it will encourage people to eat healthier because it will be easily available to them. Healthy eating is very necessary for all ages, but certainly more important to the aging generation because that is when the body starts acquiring

Related Documents

  • Decent Essays

    Baby Boomer Case Study

    • 180 Words
    • 1 Pages

    2.3.1 Baby Boomers’ Resources (Mobile TRAVEL Application) ‘Baby Boomers’ are forty plus year olds that were born post World War II and as they age their attention to health rise; they are also the more affluent demographic as they delayed having children and getting married; they have a tendency to buy quality (Wang and Hunter, 2011). Hunter and Worsley (2009) concluded that the retiring baby boomers even with a reduced income would not sacrifice spending on general well-being and would instead make cuts elsewhere. Baby boomers behold a reduced importance on convenience and therefore will spend more time on purchasing decisions (Worsley, Wang and Hunter, 2011). Mogilner (2009, p.220) backs up that ‘consumer’s expenditure of time carries a…

    • 180 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Executive Summary Today, the millennial generation is surpassing the Baby Boomers and becoming the most prominent generation in America. “The demographic shift is undeniably producing extensive implications regarding social, economic and cultural factors globally. Essentially, the labor market is vastly confronting with the massive influx of digitally perceptive, determined and social job seekers.” (Taylor & Scott, 2010)…

    • 552 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In Paul Hyman’s article, “Baby Boomers: Every Silver Lining Has a Touch of Grey,” the author takes a look at how baby boomers will work longer than they expected before retiring. Although, some baby boomers are wealthy, there are many who cannot afford to retire at the most common age of sixty-five. In this article, he also explains how baby boomers want businesses to market towards their age group if the company plans on them buying from them. In fact, many companies that do not market towards baby boomers may not survive in their business due to this large generation not buying from a company that is not including them in their marketing. With the purpose to inform and entertain the audience, it also contributes to the tone, Hyman seeks to inform and entertain his…

    • 529 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The Baby Boomer Movement

    • 2504 Words
    • 11 Pages

    Sixty seven rounds fired in thirteen seconds killing four and wounding nine others at Kent State in Ohio drew the attention of the whole nation and brought the focus of millions of Americans to the antiwar movement. This event on May 4, 1970, when Ohio National Guard members fired at Kent State students, forever shocked and changed the nation and made the antiwar movement a headline in newspapers everywhere. No person in the population of the United States ever thought that our own soldiers would ever shoot other fellow American citizens, let alone kill four innocent people. This incident brought the antiwar movement to new heights and attracted more people into the movement than ever before. Although there were many parts to the evolution…

    • 2504 Words
    • 11 Pages
    Improved Essays
  • Decent Essays

    The Dumbest Generation

    • 321 Words
    • 2 Pages

    The utilization of technology to further one’s knowledge has benefited the intellectual capacity of the most recent generation. ¨The Dumbest Generation? Don't be Dumb¨ by Sharon Begley claims the internet provides information that exceeds the access of any past generations, which expands the field of educational opportunities. To further this idea, Clive Thompson describes modern education as “a literacy revolution the likes of which we haven’t seen since Greek civilization” (“The New Literacy”, 173). The utilization of this allusion refers to how the Greeks introduced new, profound ideas to the world, allowing a new access to information that caused their society to become incredibly innovative.…

    • 321 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    Baby Boomer Essay

    • 1483 Words
    • 6 Pages

    Government assistance programs liability may increase from the current status. The federal liability could rise and double from current. Many economists anticipate aging boomers to create chaos in the housing market because a large percentage will remain in his or her home versus selling it. People are concerned that as million of Baby Boomers acknowledge retirement age will hinder America’s workforce. Fear of approaching labor shortage because of Baby Boomers retirement is reality.…

    • 1483 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Millennials, Gen Xers, Baby Boomers, the Silent Generation, and the Greatest Generation; groups of people divided not only by the time period in which they were born, but the cultural, social, political, and economic standpoints by which they live. The so-called “Greatest Generation” is made up of those born between 1901 and 1924, followed by the Silent Generation, born from 1925 to 1945. The second largest generation is the Baby Boomer Generation, who were born between 1946 and 1964, and became parents to Generation X from 1965 to 1980. The most recent (completed) generation, and also the largest, is the Millennial Generation, who were born between 1981 and 2000. Due to human nature, we are a society that loves competition and comparison, and it’s no different when it comes to discussing these groups.…

    • 1017 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    1. Purpose: “Are baby boomers a boom or bust?” 2. Information: To begin with, in order to resolve if baby boomers are a boom or bust, information is essential before answering the topic associated to baby boomers. According to Robnett and Chop (2015), “The graying of America continues to accelerate as the first of the baby boom generation (those Americans born between 1946 and 1964) turned 65 years of age in 2011”…

    • 1082 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Baby Boomers Marketing

    • 207 Words
    • 1 Pages

    They want to keep everything the same and not compromise their values. Also, Boomers have been around long enough to know there are few absolutes, little is black or white (Marketing Charts/p). They only see the big picture of things, and not the small things around it. Opportunities that can be presented from the boomers as they age is the housing market. While aging some elders who are married might lose a spouse…

    • 207 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    If you don’t learn from the past’s mistakes they will keep repeating in the present and the future. A lot changes from generation to generation. Two generations that have had a great impact on America are the greatest generation from 1910-1925, and generation X from 1975-1995. Generation X was the generation of people that were born between the years 1975-1995. This was an inordinately eventful time.…

    • 264 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    There are three major demographic generations found in Canadian society, the baby boom generation, the parents of the baby boomers, and the children of the baby boomers. A baby boom, “by definition is a sudden rise in the number of births observed from year to year. It ends when a sudden drop in the number of births is observed (Statistics Canada, 2011). The people who were born after World War II between 1946 and 1965 make up the baby boom population today. This means that in 2014 the baby boom generation is between the ages of 49 and 68.…

    • 884 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    For this particular assignment I decided to interview my mother, asserting her generation would be significantly different from mine, especially in the concept of communication and society roles. I decided to conduct the interview Friday afternoon, and just after 45minutes I got more information then what I could imagine. I asked my mother certain questions such as what experiences shaped her childhood, to what expectations did society or cultural media have on young women. However after these leading questions or conversation got more depth, as in to analyzing how different my childhood was compared to hers especially with social media, and the effects it has in not only my generation, but also future generations to come. One aspect of…

    • 783 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Canada’s population has had drastic changes in the past 60 years. The cause of these extreme changes would be a nation-wide event of a large increase in children. Even though Our future is also dependent on our own choices, we cannot let history define our choices, This topic is very important to Canadians because it did not only shape the history of Canada but also the coming years, our future. They shape our future so drastically because the baby boom generated many new businesses and shaped the main industries of Canada and the Baby Boom children are the mothers and fathers of this generation, they have shaped our points of view and daily life patterns. In this essay I will talk about the negative and positive effects the Baby Boom has…

    • 1248 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Due to the sheer size of the group, the baby boomer generation have influenced politics, economics, and society at each stage of their life. They enter old age with a very different experience, influence, and societal impact than senior groups have in the past (Fey, 2010; Pruncho, 2012). The demographic composition of the aging population are also changing with respect to two characteristics: race and geography. The aging populace is becoming more racially and ethnically diverse population than previous aging populations (Ortman & Velkoff, 2014). Additionally, the elderly have continued to be a large part of the populous in the Southern areas, but with the younger population migration decline and the limited offset of the increasing aging population there is a greying of the Midwest, Appalachia, and Northeastern (Frey, 2010, 2015; Kent, Lee, & Mather,…

    • 298 Words
    • 2 Pages
    Improved Essays
  • Brilliant Essays

    Baby Boomers Essay

    • 4783 Words
    • 20 Pages

    The baby boomers represent the largest generation in American history consisting of about seventy-six million people [Gillon, 2004]. The special name for the boomers is derived primarily from its enormous size in comparison to the smaller generations that came immediately before and after that time period [Gillon, 2004]. There was not one previous generation that had been developed on such expansive hopes or had been so confident in their ability to change the world. According to Gillon [2004], the baby boomers were the first generation to realize the American dream of equal opportunity for all of its citizens. Zeitz [2005] described the…

    • 4783 Words
    • 20 Pages
    Brilliant Essays