Introduction:
The second customer segment that we have focused on is Baby boomers. Baby boomer is a term that is used to describe an individual between the ages, 54 to 72. Baby boomers take up a significant chunk of the global population particularly in developed countries and according to the Australian Bureau of Statistics they accounted for approximately 20% of the Australian population in 2016.
Source: https://profile.id.com.au/australia/five-year-age-groups
The reason we have chosen this segment is to reflect the receiving end of shared economy as baby boomers participate mostly as service providers in economy-sharing resources.
Characteristics:
While some characteristics of this generation assist them in embracing shared economy, others …show more content…
They love to work and majority of them do not plan to retire early but would like to continue working as long as possible. According to a report published in Times in 2016, 26% of surveyed Baby Boomers said they now plan to retire at age 70 or older, up from only 17% five years earlier.
Source: http://time.com/money/4458082/retirees-take-on-the-sharing-economy/
Family oriented: They stay on their own but value relationships and like to be near friends and family.
Technically competent: While Baby boomers did not grow up with technology running their lives, as they grew older, they were able to adapt and learn quickly. Therefore with the passage of time, they became more fluent in technology and now they use cell phones and tablets as productivity tools and as a means of communicating with their children and grandchildren.
Ownership: This generation has an ownership mentality. Therefore it prefers ownership of assets over access of assets which is one of the main hurdles that Baby boomers face in accepting shared economy.
Trust: Trust is another hurdle that Baby boomers face in adoption of shared economy. 25% of Baby Boomers don’t trust shared service providers at all, more than any other
The second customer segment that we have focused on is Baby boomers. Baby boomer is a term that is used to describe an individual between the ages, 54 to 72. Baby boomers take up a significant chunk of the global population particularly in developed countries and according to the Australian Bureau of Statistics they accounted for approximately 20% of the Australian population in 2016.
Source: https://profile.id.com.au/australia/five-year-age-groups
The reason we have chosen this segment is to reflect the receiving end of shared economy as baby boomers participate mostly as service providers in economy-sharing resources.
Characteristics:
While some characteristics of this generation assist them in embracing shared economy, others …show more content…
They love to work and majority of them do not plan to retire early but would like to continue working as long as possible. According to a report published in Times in 2016, 26% of surveyed Baby Boomers said they now plan to retire at age 70 or older, up from only 17% five years earlier.
Source: http://time.com/money/4458082/retirees-take-on-the-sharing-economy/
Family oriented: They stay on their own but value relationships and like to be near friends and family.
Technically competent: While Baby boomers did not grow up with technology running their lives, as they grew older, they were able to adapt and learn quickly. Therefore with the passage of time, they became more fluent in technology and now they use cell phones and tablets as productivity tools and as a means of communicating with their children and grandchildren.
Ownership: This generation has an ownership mentality. Therefore it prefers ownership of assets over access of assets which is one of the main hurdles that Baby boomers face in accepting shared economy.
Trust: Trust is another hurdle that Baby boomers face in adoption of shared economy. 25% of Baby Boomers don’t trust shared service providers at all, more than any other