Price – Price for Enfamil varies around 30 to 40 dollars, depending where the consumers buy, and what product line they want. At Babies R’Us, the value for Enfamil 19.8 ounces is $38.99, but at Amazon.com it is $37.99 with a two days shipment. Babies R’Us sells other Enfamil products at their locations and they are using price lining. Which is a practicing by offering other Enfamil product lines using specific price points. Enfamil at Babies R’Us have relatively close price with each other on all their product lines. On the other hand, Amazon is using status quo pricing where they are charging somewhat close to their competition’s price.
