Baba Ramdev Case Study

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swamibabaramdevmedicines.com

Patanjaliayurveda.org Patanjaliayurveda.net
Swami Baba Ramdev Medicines holds a relation with Patanjali Ayurveda. Once the medicine molecule gone through its product life cycle as a break through scientific molecule it can be passed on to mass markets. The breakthrough molecules from medicine brand can be brought to the more popular brand. Similar happens with Swami Baba Ramdev medicines and Patanjali Ayurveda. How Patanjaliayurveda.net and .org differ? .net is Patanjali’s main e-commerce website. The entire range is on display and can be bought online. .org on other side is Patanjali’s corporate website. It is about the mission, philosophy and inviting dealership.
Patanjali Ayurvedic Ltd. business starts with collection of raw material directly from farmers. Baba Ramdev and Aacharya Balkrishna believe in empowering farmers. According to them the complete project will remove the middleman and provide economic benefits directly to farmers, producers and other people involved in the process. These
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PAL started franchise model for their brand stores with certain rules. For Patanjali Chikistalay- 1) Location must have more than 1 Lakh population. 2) If population is more than 2 Lakh then more than Chikistalay can be opened. For Patanjali Aarogya Kendra- 1) Location has to be a Tahsil place with more than 1 Lakh population. 2) Doctor facility will not be provided by PAL. You can appoint your own doctor with minimum qualification of B.A.M.S. and salary has to be provided in the scale of 8000 to 15000 per month. Patanjali is opening its own mega store outlets with franchise model with few rules- 1) Minimum 2000 Sq. ft. is required. 2) Initial investment of INR 50-60 Lakh is required. 3) Location has to be ‘A’ class city with prime location.4) Mega store will sell only PAL products, No other item can be sold at these

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