The target business of BMW is made by people developed some place …show more content…
The BMW Group has been a leading provider of premium automobiles and services throughout the course of a few decades, most of the time, their target market is to aim for upper-class citizen as their products are a top-notch quality and only people that has extra disposable income is able to afford them. But the BMW team has researched the market and created 4 segments for them to target the suitable market by having 4 different segments mainly the, Upper liberals, post-moderns, upper conservative and modern