Product: The product that I am marketing is BMW i3 which BMW i series is sub-brand of BMW founded in 2011 and aimed to develop all electric and plug-in electric vehicles. One of the best selling luxury automakers in the world, BMW began to launch its plug-in electric cars in order to addressed the mobility and sustainability needs for people who live in modern cities. The i series features two models including i3 all-electric car and i8 plug-in hybrid car. The BMW i3 competes with other eco-friendly urban electric cars like Chevrolet Volt, Nissan Leaf and Tesla. The model also competes with entry-luxury electric vehicles like Mercedes B-class electric drive. First, the i3 is innovative and revolutionizing that uses carbon fiber for the large-scale
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The i3 model creates higher quality because of the use of newly sustainable materials and the company’s cumulative technologies. The MSRP for i3 is $42,400 with the range of 81 miles per charge. The MSRP for i3 with range extender model with range of 150 miles is $46,250. On average its selling price is $50,295, i3 is designed as a compact car with utility and functions for those who live in megacities needing eco-friendly vehicles as daily commuter. The MSRP for competitive Mercedes B-class is $42,375 with 84 miles per charge. The MSRP for Chevrolet Volt is $33,995 with 53 miles in all-electric mode and 420 miles in normal mode. Mercedes B-class electric drive is a closer competitor due to similar price and luxurious brand but has less range than i3 with range extender while Chevrolet Volt has longer range but less distinctive and styling and more expensive for a …show more content…
The spot revealed the famous 1994 Today Show Clip of Katie and Bryant Gumbel’s confusion about what the internet is in order to develop the newfangled concept of what i3 is. BMW also brings the incentives for base -level i3 model which costs $369 a month compared with the original lease rates are more than twice than that number in order to compete with low-price competitors like Nissan Leaf. BMW also brings add-on mobility in several countries which i3 consumers can switch to conventional BMW models when they have longer travel distances, solving the range of movement and creating higher customer satisfaction. Social media like Instagram and Twitter also advertise i3 model with introducing its functions and sustainability for encouraging more
The i3 model creates higher quality because of the use of newly sustainable materials and the company’s cumulative technologies. The MSRP for i3 is $42,400 with the range of 81 miles per charge. The MSRP for i3 with range extender model with range of 150 miles is $46,250. On average its selling price is $50,295, i3 is designed as a compact car with utility and functions for those who live in megacities needing eco-friendly vehicles as daily commuter. The MSRP for competitive Mercedes B-class is $42,375 with 84 miles per charge. The MSRP for Chevrolet Volt is $33,995 with 53 miles in all-electric mode and 420 miles in normal mode. Mercedes B-class electric drive is a closer competitor due to similar price and luxurious brand but has less range than i3 with range extender while Chevrolet Volt has longer range but less distinctive and styling and more expensive for a …show more content…
The spot revealed the famous 1994 Today Show Clip of Katie and Bryant Gumbel’s confusion about what the internet is in order to develop the newfangled concept of what i3 is. BMW also brings the incentives for base -level i3 model which costs $369 a month compared with the original lease rates are more than twice than that number in order to compete with low-price competitors like Nissan Leaf. BMW also brings add-on mobility in several countries which i3 consumers can switch to conventional BMW models when they have longer travel distances, solving the range of movement and creating higher customer satisfaction. Social media like Instagram and Twitter also advertise i3 model with introducing its functions and sustainability for encouraging more