BHP Billiton is an Anglo-Australian multinational mining, metals and petroleum company with its headquarter in Perth, Australia. According to the revenues in the year 2013, BHP Billiton is the world's largest mining company and Australia's largest company. They specialize in mining, processing and oil and gas production at sites in over 25 countries, such as Canada, Chile, Peru and many more. Their main products happen to be coal, copper, iron ore, petroleum and potash. In BHP Billiton, the safety of their employees is of the utmost importance. Great effort is invested into the management of their safety risks. In the year 2015, BHP Billiton took part in an International Council on Mining and Metals (ICMM) working group to build
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Another stakeholder is the media which happens to be the primary method for mass communication. Media is the most effective channel for, not only BHP Billiton but, all parties to put forth and send across their message. One way that BHP Billiton and the media can work together to perform a corporate social responsibility activity is if the media were to emphasize the effort invested by a huge company such as BHP Billiton into the conservation and preservation of nature and the environment, labour safety, health and rights as well as fair and respectful treatment of the minorities, it would raise awareness among the general public about the importance of these causes. They would become aware of their own rights and privileges since there still are minorities and workers who put up with ill treatment because they did not realize that they have the rights to stand up for themselves. Aside from that, there are many companies who do not practice corporate social responsibility activities because they do not know how. An influential company like BHP Billiton can portray their corporate social responsibility activities as examples or even suggest other simpler ways for other companies to practice corporate social responsibility activities. With the help of the media, BHP Billiton can spread these useful informations to companies, big and small, in all parts of the …show more content…
However, they are presented in such a way that seems positive as the negative informations are directly linked to BHP Billiton’s efforts to decrease the negative impacts caused by their operations through their corporate social responsibility activities. For example, BHP Billiton discloses the statistical report of injuries that happen at their sites of operations when elaborating on their efforts to promote the safety of their employees. BHP Billiton also disclosed the information on the company’s total greenhouse gas emission per annum to prove their success in reducing the amount of greenhouse gas released during their
Another stakeholder is the media which happens to be the primary method for mass communication. Media is the most effective channel for, not only BHP Billiton but, all parties to put forth and send across their message. One way that BHP Billiton and the media can work together to perform a corporate social responsibility activity is if the media were to emphasize the effort invested by a huge company such as BHP Billiton into the conservation and preservation of nature and the environment, labour safety, health and rights as well as fair and respectful treatment of the minorities, it would raise awareness among the general public about the importance of these causes. They would become aware of their own rights and privileges since there still are minorities and workers who put up with ill treatment because they did not realize that they have the rights to stand up for themselves. Aside from that, there are many companies who do not practice corporate social responsibility activities because they do not know how. An influential company like BHP Billiton can portray their corporate social responsibility activities as examples or even suggest other simpler ways for other companies to practice corporate social responsibility activities. With the help of the media, BHP Billiton can spread these useful informations to companies, big and small, in all parts of the …show more content…
However, they are presented in such a way that seems positive as the negative informations are directly linked to BHP Billiton’s efforts to decrease the negative impacts caused by their operations through their corporate social responsibility activities. For example, BHP Billiton discloses the statistical report of injuries that happen at their sites of operations when elaborating on their efforts to promote the safety of their employees. BHP Billiton also disclosed the information on the company’s total greenhouse gas emission per annum to prove their success in reducing the amount of greenhouse gas released during their