BET Awards: Business Analysis

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For Entertainment I be looking at the “BET Awards” 15 as the sponsee and Cricket Wireless as the sponsor. The “BET Awards” 15 has many notable sponsors such as Coca-Cola, Sprite, Domino’s, Macy’s, McDonald’s, Nissan, Samsung, State Farm and Verizon. The BET channel reaches more than 90 million households in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand (BET, n.d.). This not only give Cricket Wireless nation exposure but global attention as well. According to a filing with the United States Securities and Exchange Commission (SEC), Cricket Wireless business strategy is to Target Underserved Customer Segments. Cricket states, “Their target market does

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