Boston Consulting Group (BCG) Matrix
BCG Matrix is a tool used to classify the business portfolio into star, cash cow, question mark or dog according to its industry attractiveness (business growth) and competition position (market share). Then, the decision whether to divest or to invest will be made. (Jurevicius 2013)
Business growth rate determines how rapidly the entire industry is growing.
Market share determines whether the business unit has a larger or smaller market share than the competitors.
Stars have high growth rate and high market share. (Internet Center for Management and Business Administration 2010)
Mines Wellness City (MWC) becomes the star of CHHB as it is entitled to the heavy investment from CHHB due to its attractiveness. MWC is a major socio-economic catalyst for Southern Kuala Lumpur, Malaysia’s …show more content…
Then, CHHB’s employees have donated time and efforts to run Paint-A-School program at SJK(C) Kung Man, Seri Kembangan by helping to paint the blocks. This is to ensure the students have an improved learning environment. CHampS! value of LOVE event with several orphanages homes are organized by gifting the children, entertaining them with activities and Buka Puasa Dinner, and donating them duit raya. Besides, CHHB has organized a tour to Aquaria KLCC with children from the Rumah Keluarga Kami Orphanage to discover the underwater world. In the happening of flood catastrophe at Kelantan, Terengganu and Pahang, CHHB has donated daily needs for the victims to reduce their burdens. In long term, CHHB has ‘Clothes Donation Drive’ by placing a donation bin at CHHB headquarter and all CHampS!. Items discarded such as apparels and soft toys can be donated into the bin and they will be distributed to charity
BCG Matrix is a tool used to classify the business portfolio into star, cash cow, question mark or dog according to its industry attractiveness (business growth) and competition position (market share). Then, the decision whether to divest or to invest will be made. (Jurevicius 2013)
Business growth rate determines how rapidly the entire industry is growing.
Market share determines whether the business unit has a larger or smaller market share than the competitors.
Stars have high growth rate and high market share. (Internet Center for Management and Business Administration 2010)
Mines Wellness City (MWC) becomes the star of CHHB as it is entitled to the heavy investment from CHHB due to its attractiveness. MWC is a major socio-economic catalyst for Southern Kuala Lumpur, Malaysia’s …show more content…
Then, CHHB’s employees have donated time and efforts to run Paint-A-School program at SJK(C) Kung Man, Seri Kembangan by helping to paint the blocks. This is to ensure the students have an improved learning environment. CHampS! value of LOVE event with several orphanages homes are organized by gifting the children, entertaining them with activities and Buka Puasa Dinner, and donating them duit raya. Besides, CHHB has organized a tour to Aquaria KLCC with children from the Rumah Keluarga Kami Orphanage to discover the underwater world. In the happening of flood catastrophe at Kelantan, Terengganu and Pahang, CHHB has donated daily needs for the victims to reduce their burdens. In long term, CHHB has ‘Clothes Donation Drive’ by placing a donation bin at CHHB headquarter and all CHampS!. Items discarded such as apparels and soft toys can be donated into the bin and they will be distributed to charity