MORE ABOUT BBDO
Who are they?
Batten, Barton, Durstine & Osborn, more known as BBDO is one of the known agencies for advertising. BBDO stands by their mantra - ‘The work, the work, the work.’ Following strictly to this mantra, they ensure that what they do satisfy their customers accordingly. They have been winning numerous awards for the past few years and have won honorable awards that have contributed to them being even more known by the world. Working with many different markets, they have never failed to impress their customers over and over again.
Their history.
Having only one employee and a small working room, George Batten started the idea of having an advertising agency in 1891. He implied a simple and easy-going type of work ensuring …show more content…
BBDO Singapore have enormously helped with the rise of SingTel. SingTel had a hard time being an innovative multimedia company. However, SingTel’s products and services were one of the best - this helping them improve their entertainment and social connections.
They first had an idea to engage their customers by encouraging SingTel customers to talk about the best and most positive experiences with SingTel. Though this small feedback session, they learned what Singaporeans loved - food.
Through this information, they did even more research and found out that many hawkers have closed their shops due to the lack of recognition. SingTel then tried their best, with the help of BBDO, to invite Gordon Ramsay to come and promote the best and the selected hawkers to have a cook-off challenge, making Singaporeans vote for their favourite dish. Then, Singaporean realised the lack of recognition and started appreciating the Singapore culture and food better.
I felt that this was a very creative way of engaging the target audience and putting social issues to rest. Having the competition was a very unique way of pulling the attention of the audience, especially when there’s food involved. BBDO has touched many adverts in the most creative way, and SingTel’s Hawker Heroes was one …show more content…
Being able to relate to the audience is not an easy job. But the fact that BBDO was able to appeal to different target audience appeals to me most. Not only do they direct attention to just one person viewing it, they try to target it to different people watching it at the same time.
INTRODUCTION TO BUSINESS !9
Their main competitor.
BBDO has various companies that are competing against them. The top of the competitor list being JWT (J. Walter Thompson Company). They also expertise in advertising. One strategy that JWT uses is by showing people’s feedback to enhance their advertisements. By having several people sample on a particular product, they made the audience believe that the product was good enough that many people trusted the product and to also buy it. Another way to have a better advert is by being informative. JWT has a better way of having a bigger target audience as normally, people would want to watch something they want to know of. Being more informative helps the audience understand the product better and more believable, entrusting the buyer with a deserving item.
Distinguishing point
Who are they?
Batten, Barton, Durstine & Osborn, more known as BBDO is one of the known agencies for advertising. BBDO stands by their mantra - ‘The work, the work, the work.’ Following strictly to this mantra, they ensure that what they do satisfy their customers accordingly. They have been winning numerous awards for the past few years and have won honorable awards that have contributed to them being even more known by the world. Working with many different markets, they have never failed to impress their customers over and over again.
Their history.
Having only one employee and a small working room, George Batten started the idea of having an advertising agency in 1891. He implied a simple and easy-going type of work ensuring …show more content…
BBDO Singapore have enormously helped with the rise of SingTel. SingTel had a hard time being an innovative multimedia company. However, SingTel’s products and services were one of the best - this helping them improve their entertainment and social connections.
They first had an idea to engage their customers by encouraging SingTel customers to talk about the best and most positive experiences with SingTel. Though this small feedback session, they learned what Singaporeans loved - food.
Through this information, they did even more research and found out that many hawkers have closed their shops due to the lack of recognition. SingTel then tried their best, with the help of BBDO, to invite Gordon Ramsay to come and promote the best and the selected hawkers to have a cook-off challenge, making Singaporeans vote for their favourite dish. Then, Singaporean realised the lack of recognition and started appreciating the Singapore culture and food better.
I felt that this was a very creative way of engaging the target audience and putting social issues to rest. Having the competition was a very unique way of pulling the attention of the audience, especially when there’s food involved. BBDO has touched many adverts in the most creative way, and SingTel’s Hawker Heroes was one …show more content…
Being able to relate to the audience is not an easy job. But the fact that BBDO was able to appeal to different target audience appeals to me most. Not only do they direct attention to just one person viewing it, they try to target it to different people watching it at the same time.
INTRODUCTION TO BUSINESS !9
Their main competitor.
BBDO has various companies that are competing against them. The top of the competitor list being JWT (J. Walter Thompson Company). They also expertise in advertising. One strategy that JWT uses is by showing people’s feedback to enhance their advertisements. By having several people sample on a particular product, they made the audience believe that the product was good enough that many people trusted the product and to also buy it. Another way to have a better advert is by being informative. JWT has a better way of having a bigger target audience as normally, people would want to watch something they want to know of. Being more informative helps the audience understand the product better and more believable, entrusting the buyer with a deserving item.
Distinguishing point