The BBC Good Food Show (GF Show) is a UK-wide event featuring live entertainment, cooking inspiration, shopping and tasting organized by River Street Events. It’s the largest event dedicated to food and drinks, which was designed that entrepreneurs can launch new products, increase brand awareness, reach new audiences or improve sales. The Good Food Show in Birmingham has an expectancy of 25000 visitors, which are predicted to be 78% Female with an average annual income of £58000. Each person is expected to spend £119 for products at the event.
(River Street Live and Good Food Show, 2016)
Saravathy and Venkatarman (2011) define Entrepreneurship as risk propensity while building relationships to come up with something new to turn a dream into …show more content…
Above all, entrepreneurs, companies, attendees and event organizer demonstrated how enterprising the BBC Good Food show can be by analysing the event with Entrepreneurship Theory. The analysis of the Theory showed that it is important to keep up with current trends and redevelop the concepts of the event to establish a modern view of the show to attract more attendees. As previously stated is it essential to advance new business ideas and products by engaging with entrepreneurial behaviour, which was shown by many entrepreneurs while promoting their products at the event. Furthermore, are networking skills and strategically thinking essential for success for the entrepreneurs as well as River Street Events, by developing new enterprising suggestions within technology (e-tickets) and the environment (environmental responsibility). Although new enterprising suggestions are being considered and developed within the industry, is there always a possibility to not be up to date with new trends. Therefore, by increasing enterprising behaviour within the BBC Good Food Show is making the event a safer and more enjoyable environment with attendees can see a demonstration and buy companies
(River Street Live and Good Food Show, 2016)
Saravathy and Venkatarman (2011) define Entrepreneurship as risk propensity while building relationships to come up with something new to turn a dream into …show more content…
Above all, entrepreneurs, companies, attendees and event organizer demonstrated how enterprising the BBC Good Food show can be by analysing the event with Entrepreneurship Theory. The analysis of the Theory showed that it is important to keep up with current trends and redevelop the concepts of the event to establish a modern view of the show to attract more attendees. As previously stated is it essential to advance new business ideas and products by engaging with entrepreneurial behaviour, which was shown by many entrepreneurs while promoting their products at the event. Furthermore, are networking skills and strategically thinking essential for success for the entrepreneurs as well as River Street Events, by developing new enterprising suggestions within technology (e-tickets) and the environment (environmental responsibility). Although new enterprising suggestions are being considered and developed within the industry, is there always a possibility to not be up to date with new trends. Therefore, by increasing enterprising behaviour within the BBC Good Food Show is making the event a safer and more enjoyable environment with attendees can see a demonstration and buy companies