B. F. S Operant Conditioning And Ivan Pavlov's Classical Conditioning

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“Addiction is a serious illness that is continuously rising in numbers and affects nearly 23.5 million Americans nationwide.”(DrugFacts: Treatment Statistics | National Institute on ... (n.d.). Retrieved October 20, 2016, from https://www.drugabuse.gov/publications/drugfacts/treatment-statistics). Addiction has physical, physiological, biological, emotional, and social factors that play a role in why a person may become addicted. B.F. Skinner’s operant conditioning and Ivan Pavlov’s classical conditioning are two styles of learning that can not only cause, but can treat addiction.
“Conditioning is a form of learning in which either (1) a given stimulus (or signal) becomes increasingly effective in evoking a response or (2) a response occurs
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Skinner in 1938 and is well known for his experiment “Skinner box”. He believed the consequences of a behavior influenced how often the behavior would take place. A behavior that ends in a negative result will be less likely to happen again, but if you were to reward a behavior, it would increase the chances of the behavior to repeat. There are also instances where no reward or punishment can result in the continuation or discontinuation of a behavior. If a child were act out (negative behavior) and a reward or consequence did not result, it would reinforce the behavior. However, the opposite effect takes place if a child were to make an effort to do something good (positive behavior), the behavior may discontinue if the behavior is not recognized or rewarded. He also define the terms of consequence into four categories: positive reinforcement, negative reinforcement, positive punishment, and negative …show more content…
Addiction is a learned behavior and can be learned through these styles of learning however other factors such as emotional factors, social factors, physical factors, physiological factors and genetics play a role as well. (Drug Abuse and Addiction | National Institute on Drug ... (n.d.). Retrieved October 20, 2016, from https://www.drugabuse.gov/publications/drugs-brains-behavior-science-addiction/drug-abuse-addiction). Not only do they play a role in how people become addicted, they are also used to treat addiction. An activity or a substance for this matter, usually becomes addictive if it is rewarding to the person. Most addictive substances chemically affect the body through dopamine or serotonin which triggers a person’s reward system. If a person dislikes the effects of a drug, they are less likely to continue the use of it and are at a low risk of developing an addiction. “Addiction is a primary, chronic disease of brain reward, motivation, memory and related circuitry.” (ASAM Definition of Addiction. (n.d.). Retrieved October 20, 2016, from

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