Executive Summary
I am proposing a localized implementation of marketing that will help the band, Azure Light, establish a marketing footprint and gain exposure in the Midwest, primarily in the Twin Cities Area. This plan features the hiring of a manager, the use of a variety of social media outlets, and a local tour to promote their new EP, The Gate.
Objectives
Azure Light is in its first year of operation. They wish to accomplish the following goals in the next year.
I. Record a 10 track album
II. Be featured in at least one underground music magazine or web article
III. Perform 60 live shows
IV. Establish a street team to assist in encouraging attendance at local shows
Situation Analysis
Market Summary
Azure light is the Minneapolis-based project from Victor Roman. This project is designed as an attempt to break into the underground …show more content…
Marketing Mix
Product- Azure Light provides both a service and a good in that they provide entertainment through the performance of shows and recorded music as well as physical copies of their music and merchandise. They are a passionate and personable group who make themselves easily available to their fans.
Price- Pricing is not well-established yet. Single songs are available for purchase for $.99 on iTunes and other sites, while the price of a full album or ep is still yet to be determined. As this is a new project, prices will generally be low in order to create interest and provide accessibility to their music.
Place- At the moment, Azure Light is fairly localized to the Midwest, particularly Minnesota, Wisconsin, and Michigan.
Promotion- Currently, Azure Light is focusing on promoting their first single and music video, “The Gate” with plans to release an EP with an adjoining promotional tour.
Azure Light focuses mainly on their product with an additional emphasis on place. Financial
I am proposing a localized implementation of marketing that will help the band, Azure Light, establish a marketing footprint and gain exposure in the Midwest, primarily in the Twin Cities Area. This plan features the hiring of a manager, the use of a variety of social media outlets, and a local tour to promote their new EP, The Gate.
Objectives
Azure Light is in its first year of operation. They wish to accomplish the following goals in the next year.
I. Record a 10 track album
II. Be featured in at least one underground music magazine or web article
III. Perform 60 live shows
IV. Establish a street team to assist in encouraging attendance at local shows
Situation Analysis
Market Summary
Azure light is the Minneapolis-based project from Victor Roman. This project is designed as an attempt to break into the underground …show more content…
Marketing Mix
Product- Azure Light provides both a service and a good in that they provide entertainment through the performance of shows and recorded music as well as physical copies of their music and merchandise. They are a passionate and personable group who make themselves easily available to their fans.
Price- Pricing is not well-established yet. Single songs are available for purchase for $.99 on iTunes and other sites, while the price of a full album or ep is still yet to be determined. As this is a new project, prices will generally be low in order to create interest and provide accessibility to their music.
Place- At the moment, Azure Light is fairly localized to the Midwest, particularly Minnesota, Wisconsin, and Michigan.
Promotion- Currently, Azure Light is focusing on promoting their first single and music video, “The Gate” with plans to release an EP with an adjoining promotional tour.
Azure Light focuses mainly on their product with an additional emphasis on place. Financial