Environmental protection is a complex social problem, it also requires all sectors of society to participate in environmental protection, and jointly safeguard the survival and development of our homeland. However, as the current advertising propaganda of the mainstream media, to reflect its huge environmental awareness as well as relevant environmental measures on the community impact. The influence of advertising is undeniable, they were everywhere in our lives, we can watch them on television, look them on the leaflet or look them on the highway. It would appear in many conspicuous places to attract people’s attention. These kind of advertisements named public service advertisements. They are non-commercial advertising to the public interest, it primarily relates to the environmental charity through social media is passed to you, raise awareness of environmental issues, calling everyone by practical action to improve and solve environmental problems. Also the television environment protection commonweal advertisement is a kind of art, so that people watch and enjoy the process of advertising, as in art appreciation in the information dissemination process, and the people 's ideology has been influenced by such ads unknowingly had on the audience education (Peng, 2015). But it was not very effective for some people, because the environmental awareness is an individual thought, sometimes some people are no quality, their obstinate thought are also very difficult to change. We should do some more substantial things to get people to enhance environmental
Environmental protection is a complex social problem, it also requires all sectors of society to participate in environmental protection, and jointly safeguard the survival and development of our homeland. However, as the current advertising propaganda of the mainstream media, to reflect its huge environmental awareness as well as relevant environmental measures on the community impact. The influence of advertising is undeniable, they were everywhere in our lives, we can watch them on television, look them on the leaflet or look them on the highway. It would appear in many conspicuous places to attract people’s attention. These kind of advertisements named public service advertisements. They are non-commercial advertising to the public interest, it primarily relates to the environmental charity through social media is passed to you, raise awareness of environmental issues, calling everyone by practical action to improve and solve environmental problems. Also the television environment protection commonweal advertisement is a kind of art, so that people watch and enjoy the process of advertising, as in art appreciation in the information dissemination process, and the people 's ideology has been influenced by such ads unknowingly had on the audience education (Peng, 2015). But it was not very effective for some people, because the environmental awareness is an individual thought, sometimes some people are no quality, their obstinate thought are also very difficult to change. We should do some more substantial things to get people to enhance environmental