Aviation Industry Case Study

Superior Essays
Aviation Industry Life Cycle-
The industry life cycle analyse the effect of industry evolution on competitive forces that has five evolution stage of the industry and five distinct type of industry environment. It shows how the strength of the competitive forces change the environment of the industry. The five stage of the industry life cycle are as follows- 1. Fragmentation or Embryonic stage-

In this stage, the entrepreneur overcomes the twin problems of innovation and invention, and works out how to bring the new products or services into the market. So the price of the service or product will be high. Example – in Europe only high income people travel by airline. If barrier to entry is quite high then establish company will protect
…show more content…
Shakeout-
In this stage, a new industry emerges due to decrease in industry growth. During the shake-out stage, competitors start to realise business opportunities in the emerging industry. The value of the industry also quickly rises. The demand will decrease as compare to historic data.

4. Mature-
In Maturity stage, the efficiencies of the dominant business model, the player who was 1st in the field get these organisations competitive advantage over competition. The competition in the industry is high because there are many competitors and product substitutes. Price and competition.

5. Decline-
In Decline stage, a war of slow destruction or decline between businesses develop and those with heavy bureaucracies may fail and exit the market. Some companies may leave the industry if there is no demand for the products or services, or they may develop new products or services that meet the demand in the market.
Industry
…show more content…
The government also allowed the direct importation of fuel in 2012, with the aim of bringing down the final price lower, as direct imports help industries to evade the sales tax imposed by the public oil companies. This may help aviation companies to cut down fuel costs by 20% - 22%. However, the set-up costs to import fuel directly is very high as compare to the other product and not feasible for majority of the aviation companies, In January 2014, no company was benefitting from this change in government policy.
However, the current taxation system makes it impossible for aviation companies to make a profit in India, as a result of which any foreign company planning to invest in the country might hesitate to do so. Therefore, a change in policy by the government, however slow, along with international company tie-ups with private Indian companies such as Tata, will most likely drive the industry towards a better future. It might take a few years before the Indian aviation industry is debt-free and taxed as per the global standard but the country undoubtedly now appears to be on the right

Related Documents

  • Superior Essays

    The legislation caused many companies to enter the airline industry especially when the airline business was considered very profitable. With new entrants into the airline industry, there was a significant reduction in the airfares. The decrease in the airfares was mainly attributed to the new deregulation act of 1978. The legislation encouraged competition in the airline industry. As a result, there was new competition financial impact in the airline industry.…

    • 1083 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Research Question The research questions are the questions that the author is trying to answer. This emphasizes the information needed to bring a resolution to the problem statement. In this article, the research question was in reference to how to explain successful domination of a market when the blue ocean strategy or fast second strategy do not explain it. This enabled the author to then conduct more research in order to find the answer.…

    • 595 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    After receiving the assignment to participate in the Fishbank Renewable Resource Management Simulation exercise I was a little bit hesitant. My immediate thoughts ranged from intended applicability to total skepticism about what I would learn. However, upon completion of nine simulated rounds with my teammates I have a new appreciation for the knowledge points harvested from such a thought provoking activity. I began the simulation with the objective of buying just enough ships to remain debt free and ascertain a reasonable profit from my fleet of ships. Upon the first few rounds I executed my strategy with great results; until year 6, I made a decent profit and maintained an acceptable bank balance.…

    • 467 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    9/11 In Aviation

    • 2038 Words
    • 9 Pages

    An era to evaluate this new threat (66). It is crucial to evaluate this threat. Joseph S. Szyliowicz, a graduate student of international studies from the University of Denver, believes that aviation is a critical part of economies around the world. In the United States alone, aviation is estimated to account for more than 6 percent of the nation’s GDP (47). Accordingly, managing such huge industry means many assets.…

    • 2038 Words
    • 9 Pages
    Improved Essays
  • Great Essays

    What is causing the problem? Virgin is a U.K based company which was one of the top three most recognized brands in Britain. It’s cellular operations in U.K had been among the top stories, but in Singapore the company had run into difficulties with hardly 30,000 subscribers and having a very low penetration with consumers aged 15-29. As far as the U.S industry, the mobile market was very overcrowded and saturated.…

    • 1718 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    The International Product life cycle model Companies which shift from exporting to FDI follow this model whilst their product is moving from the introduction to the growth phase and eventually reaching the maturity stage. Companies will keep exporting their products and shift towards FDI once they have enough knowledge about the foreign market. This usually takes place in the maturity…

    • 819 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Nike Cost Advantage Essay

    • 759 Words
    • 4 Pages

    As a part of the strategic management process, one must develop a business level strategy. These are the actions that firms must take to achieve competitive advantage. All of these action and such are known as sources of cost advantage or can be under another source known as product differentiation. Sources of cost advantage falls under 6 key categories. These categories are economies of scale, competitor’s diseconomies of scale, learning curve economies, differential low-cost access to productive inputs, technology independent of scale, and policy choices.…

    • 759 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    __________ involves the evaluation of strengths and weaknesses, which are internal factors; and opportunities and threats, which are external factors. a) Strategic analysis b) Business performance c) Operational planning d) SWOT analysis 40. Price wars or other fierce reactions by competitors are examples of: a) strengths. b) weaknesses. c) opportunities.…

    • 2146 Words
    • 9 Pages
    Improved Essays
  • Improved Essays

    The industry life cycle shows the stages an industry goes through over time in relation to its sales. While individual products have their own life cycles it is important also to understand wider market trends. The retail market also follows a life cycle. The total retail market is in a mature stage with growth slowing down. Retailers have to compete hard, shown by declining sales in stores.…

    • 615 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Perfect Competition

    • 2655 Words
    • 11 Pages

    Perfect Competition Perfect competition is the market structure in which there are many sellers and buyers, firms produce a homogeneous product, and there is free entry into and exit out of the industry (Amacher, R., & Pate, J., 2013). The model of perfect competition is defined by many buyers and sellers to the extent that the supply of one firm makes a very insignificant contribution to the total supply. Both the sellers and buyers take the price as given. This implies that a firm in a perfect competitive market can sell any quantity at the market price of its product and so faces a perfectly price elastic demand curve (Bettie, B. R., & Lafrance, J. T., 2006).…

    • 2655 Words
    • 11 Pages
    Great Essays
  • Great Essays

    Critical issues: Government The proposal developed by government says: “all the fast food chains should be overcome”. This proposal creates an issue for KFC since their food claims as unhealthy food for customers. Mainly, the advertisement about fast food will be banned, including KFC. When the government accepts, KFC will have a hard time in promoting their products in Malaysia.…

    • 1719 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    This is the stage where the brand faces a decrease in sales and consumers are no longer interested in the product. Although it takes some brands longer than others most products and businesses face this stage and is where the product line begins to decline. A brand or product will enter this stage if a substitute was found for its product or due to high competition. A brand that is facing this stage is Blackberry. Blackberry is a wireless handheld device that at the peak of its stage was considered the most reliable and popular mobile device.…

    • 1028 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Air Asia Case Study

    • 2461 Words
    • 10 Pages

    Air Asia is the biggest airline company in Malaysia which have fleet size and destination. According to the history of Air Asia in Jump Start Malaysia: The Air Asia Definitive Guide to Malaysia, Truly Asia, the company established in year 1993 and begins to operate since 1996 to present. It was founded by government owned conglomerate; DRB Hicom. Unfortunately, in 2001, the company was heavily in debt. It was then bought by the former Time Warner executive; Tony Fernandes who owned the Tune Air Sdn Bhd at that particular moment.…

    • 2461 Words
    • 10 Pages
    Improved Essays
  • Improved Essays

    Level 1- Refining: Define competition and outline it scope Competition is a component of the environmental scan. It refers to the alternative firms that could provide a product to satisfy a specific market’s needs. There are various forms of competition that play apart in a company’s marketing strategy.…

    • 902 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Title- Phases Of Business Cycle A business cycle is a periodic yet irregular upward and downward moment in a financial activity of any business, which is measured by fluctuations in GDP (Gross Domestic Product) and even other macroeconomic variables. The business cycle is also called a boom-bust cycle or an economic cycle.…

    • 805 Words
    • 4 Pages
    Superior Essays