Essay On Consumerism In Avatar

In today’s product-driven economy, we are more wasteful than ever before in history. We the people are told by large company’s and power figures that the good life is attainable by pursuing the goods of life. Some advertisement is more straight forward with this ideology than others, but nevertheless the population is told that it needs to acquire the newest goods, the goods that come at a bargain, and the goods we often mistakenly classify as needs. If the problem of over consuming and wastefulness is not addressed, then life as we know it will cease to exist.
Wall-E, a kid’s movie about a robot named Wall-E sent to earth to clean up the waste left by humans, who ends up falling in love with another kindred spirited robot named Eve. In “Consumer …show more content…
Avatar, a movie well known for its award-winning cinematography is another film that brings multiple themes together to bring attention to an often underestimated problem. With consumerism comes those who want to consume the most, those who have a driving greed. In Avatar we see a human from what resembles our world enter the world of the Na’vi people: a peaceful people who are treated similarly to the way Native Americans were treated by the early European settlers. The humans are interested in a resource these Na’vi have, and the humans are willing to go to any extent to acquire the resource. This sounds all too familiar, as it has happened many times in world history across decades and …show more content…
For current and upcoming generations science has been utilizing a way to make sure we continue to consume and to make it as easy as possible. Data is regarded to as one of the most valued resources in today’s world. In an article titled, “A Companion to the Philosophy of Technology” a correlation between consumption and technology is drawn. Social Medias, web crawling, and surveys help to empower corporations to make sure they know what people want to consume and then deliver. At the library at Marshall, this is observable. If you begin to browse on a new browser, you are immediately being tracked. For example, if you visit amazon and look up power tools, you are likely to reach a website later in your browsing that has advertisements on the side of the page that reference power tools. Not necessarily a bad thing—but nevertheless making consuming easier than